All contestants:
Tagwhat
Location: Boulder, Colorado 80301, United States United States
Founded in: 2010
Stage: Revenue generating
Number of employees: 1-5
Funding history:
- Date: 01/2011, Seed: undisclosed amount (post valuation: undisclosed amount).
Investors: Friends and Family round
Short URL: vator.co/tagwhat
Followers (157)
Awards and mentions
10680_1258
Winner of Most Innovative Mobile App
10680_387
Mashable Awards Finalist
Most Innovative Mobile App!
10680_386
App Circus at AppNation
Overall Demo Winner!
10680_385
The Locations and Beyond Summit
People's Choice Award Winner!
10680_384
NY Beta
People's Choice Award Winner!
Testimonials

Like other busy entrepreneurs we are curious people with limited time - so when planning travel or arriving at a place, we want to learn as much and do as much as we can using mobile technology at our finger tips! Tagwhat's application deepens our experience of place by adding multi-media storytelling to location info. What's not to love?

Tagwhat

Never miss what's happening nearby.
Startup/business
Colorado, United States United States
http://www.tagwhat.com
15
About
Activities
Company description

The Problem:  Every day, businesses strive to reach potential customers with real-time deals, events, and information.  But existing platforms only reach a fraction of the customers capable of acting on these opportunities because:

(1) People don't "friend" every business they pass.  Even if they did, AND they stared at their feed all day, they're unlikely to see an actionable post when they're actually near the business to act on it.

(2) Business “finders” like Foursquare and Yelp only get a fraction of businesses to regularly contribute real-time content.

The Solution: Tagwhat automatically extracts actionable content from the Web and social media by analyzing individual posts from businesses  in real-time.  Tagwhat delivers this actionable content to nearby customers in the context of time and location.  No friending or searching required.

Tagwhat's proprietary algorithms and software perform this data mining quickly and simultaneously all over the world to deliver the most comprehensive database of hyperlocal content that exists today.  The result gives users access to more real-time deals, events, and things to do than any other service in the world. 

For Tagwhat users, you never miss what's happening nearby again.  

For local businesses, your deals and events are instantly delivered to a huge population of untapped customers who would be very unlikely to come across your business without Tagwhat.  No new portals to learn, or extra time spent.  Just post to your favorite social networks like you do now and Tagwhat does the rest.

Tagwhat is currently generating modest revenue and its mobile apps have been downloaded nearly 100,000 times.

 


Team
  • Angus Shee
    Angus Shee | Team member
    Co-founder and CTO, Tagwhat
  • Dave Elchoness
    Dave Elchoness | Team member
    I co-founded and serve as the CEO of Tagwhat. Previously, I practiced law attorney at major law firms and a Fortune 200 company, and then served as an IT executive.
Business model

Tagwhat's content acquisition methodology allows it to deliver the largest feed of real-time hyperlocal content that exists today to the right people at the right place and time.  Local businesses have their deals and events  instantly delivered to a huge population of untapped customers who would be very unlikely to come across the business without Tagwhat.  No new portals to learn, or extra time spent.  Businesses just post to their favorite social networks like they do now and Tagwhat does the rest.

In a few clicks, businesses will be able to pay a few dollars for promoted positioning of their posts within the Tagwhat feed and see the immediate impact in customer views.

Full product and company details are outlined in Tagwhat private documents for authorized Vator judges.  Please access those documents.

Competitive advantage

Real-time data mining.  Leveraging existing platforms that businesses are already using.  No new portal.

Scalable content acquisition - global reach with one set of algorithms.

Aggregated data mining of multiple 3rd party content feeds.