Subtext is a digital reading company with a vision to power the largest community of readers, authors and experts in the pages of ebooks. The service offers social networking and enrichment features that lay over standard ebooks to enhance the reading experience. Subtext was founded in 2010 by Andrew Goldman, CEO; Adam Iarossi, CTO; Todd Robertson, vice president of engineering; and Rachel Thomas, vice president of marketing and strategic partnerships. Subtext received $3 million in seed investment from Google Ventures, Mayfield Fund, New Enterprise Associates (NEA) and Omidyar Network. The company’s first product is a free iPad app currently available on the App Store.