Company description
stopped.at is a gamified sharing platform that lets users 'check in' to websites, earn points, and unlock deals from online locations. It's like Foursquare for the Web!
- Earn reward points each time you check-in and redeem them for prizes (like gift cards, movie tickets, and more!)
- Unlock special deals (like coupon codes, giveaways, and free shipping) by checking in to participating websites and online stores.
- Back on the stopped.at website, browse the Live Check In Feed to discover trending websites, find online stores with deals, and see what others are doing online
- Build a Personal Catalog of the website you visit, curate your check-ins by category, and share your favorite websites with friends and followers!
Team
Mara Lewis / CEO - Mara specializes in referral-based marketing, user-generated media, and loyalty reward programs. Mara has directed the social media efforts behind brands like Mattel, Aveeno, Eddie Bauer, Bebe and Comcast, and is recognized for building some of the first viral marketing campaigns on Facebook. Before founding stopped.at, Mara was the CEO of SpeedFeed Live, the first 'roulette style' video chat network on Facebook that allowed users to meet people with shared interests.
Adam Duffy / CTO - Adam is a software engineer and database architect who started hacking at the age of 12. Adam founded Ping.fm which was the first social publishing service that allowed users to share content with up to 30+ networks, simultaneously. Ping.fm was acquired by Seesmic in Jan 2010 and now represents their primary source of revenue. Adam enjoys math, history, quantum physics, watching documentaries, and good conspiracy theories.
Jonathan LeBlanc / COO - Jon is an Emmy award winning software engineer and author of the O’Reilly book “Programming Social Applications”. Jon specializes in open source initiatives around the implementation of social engagement services and sits on the board of the OpenSocial foundation. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web.
Business model
Competitive advantage
Stopped.at is the next frontier in gamified loyalty, social discovery, and content curation.
Stopped.at uses a content curation mechanism that's the very first of its kind. As opposed to other sites that require users to tag/curate their own content, stopped.at is able to derive a user's true interest profile automatically, via their check in actions. The platform is designed to recognize keywords from the websites the user checks into and curates them into interest categories. The more the user interacts with the system, the more attuned it becomes to their true identity. This allows stopped.at to recommend websites, check in deals, and people to follow based on the users true interest graph.
Mara Lewis
