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Location: 3160 De La Cruz Blvd., #202 Santa Clara, CA 95054 Tel: (408) 856-6419 Email: support@spotplex.com, Santa Clara, California, United States United States
Stage: Napkin (idea)
Number of employees: 1-5
Short URL: vator.co/spotplex-1
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Spotplex

Startup/business
Santa Clara, California, United States United States
http://www.spotplex.com
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Company description
Spotplex is the only online content aggregation service that dynamically provides an instant, impartial ranking of popular Web content. With Spotplex, Internet users are not required to change their behavior to generate content rankings. By eliminating tagging and voting, Spotplex more accurately reflects what people read most today. Based on an algorithm-based measuring system that analyzes readers’ behavior in real time, Spotplex’s popular content rankings come from actual impressions, or “reads”. This impartial process gives every blogger a better opportunity to be heard. Spotplex also uses a relative popularity measure by which article reads are measured relative to a site’s overall traffic, rather than by volume alone. This evens the playing field so all blogs can compete equally in the Spotplex rankings, regardless of readership size or subject matter. For consumers, Spotplex provides a 24x7 resource for diverse content of unlimited subject scope — from mainstream to niche interests. Site features such as user comments and sharing capabilities turn Spotplex into an interactive community. Graphical tools by each post give consumers additional insight into article and blog traffic. By inserting a single line of HTML code into their sites, bloggers can instantly track the number of article reads, which is dynamically updated on the Spotplex site. This provides accurate insight into blog rankings, driving traffic to sites with great content regardless of size or subject matter. Spotplex also offers bloggers downloadable widgets to instantly analyze viewer traffic and to list other popular articles on their site, increasing reader retention over time.
Team
  • Doyon Kim
    Doyon Kim | Team member
    Doyon Kim is the CEO and founder of Spotplex, Inc., a content aggregation service that provides bloggers and consumers with popular content and news based on actual reads. Prior to starting Spotplex, Mr. Kim co-founded Dialpad Communications, an ...
Business model
Currently in the phase of gathering bloggers and readers, Spotplex will generate revenue from advertisements and from premium tools offered to bloggers.
Competitive advantage
Spotplex is the only online content aggregation service that dynamically provides an instant, impartial ranking of popular Web content. By eliminating tagging and voting, Spotplex does not require Internet users to change their behavior to generate content rankings, so it more accurately reflects what people read most today. It also offers widgets for bloggers to track viewer traffic and to list other popular articles on their site, as well as graphical tools for viewers to track article and blog traffic.