SocialSamba has created an immersive, interesting way for fans to become a part of their favorite stories from TV shows & movies. As someone who follows the social TV space closely, I think their platform is fun, dynamic and serves both entertainment brands and fans well. It fills a need in the marketplace, which is what all smart startups do.
SocialSamba is the Emmy-nominated platform for social storytelling - which means we enable amateur and professional storytellers to put their characters into social networks where fans can "friend" them and experience a story with them. We have 350k MAU, doubled in July. Check out this video to learn more: http://www.youtube.com/watch?v=BD5KE5r5EwQ