SocialNotion, Inc. is a marketing strategy and social media company. We basically do three things:
1. Marketing & Social Media Strategic Services
We help brands figure out what to do with social media and how to measure the effect its having on key business metrics. So much of what companies are doing with social media these days amounts to nothing more than random experimentation. We apply a robust marketing-based approach, validated across verticals and with some of America's largest brands, to help our clients first understand their audience's interests and online behavior, then design tactics they'll respond to, and only then make social medium and platform selections. We also design and implement social analytics frameworks that allow our clients to track the progress of their efforts and make course corrections based on their learnings.
2. Semantic Social Media Software for the Identification of Latent Social Networks
We believe that the real power of social graphs for marketers and brands lies in the weak ties and loose connections that are frequently ignored. Non-obvious or serendipitous connections between seemingly unrelated members of the sociosphere, when identified, can serve as a powerful marketing tool.
We are building an influence engine for the sports and entertainment industry that will allow brands to find and influence specific audiences based on the brands' specific marketing needs.The technology is based on Complex Adaptive Systems algorithms and semantic web technologies.
3. Social Media Profile Setup & Maintenance
For those small and medium sized businesses that would like a social media presence, but are unfamiliar or uncomfortable with the concepts/technology, we offer a managed service that includes some initial marketing consulting services, platform selection services, profile setup, monthly profile management and analytics review sessions.
Devon Ferreira, Founder & CEO
arrived in the USA in 1997 - fresh off the boat from South Africa -
with a full-ride scholarship, two suitcases and nowhere to sleep the
night. Since then, he’s applied his analytical and creative
sensibilities, along with a common-sense understanding of what
consumers want, to help marquee brands across the globe take advantage
of new developments in marketing and operations.
doing so, he’s helped companies in fields as diverse as apparel,
consumer goods, media & entertainment, manufacturing, and financial
services improve the way they connect and interact with consumers,
employees and partners. Devon and and his work have featured in
Business Week, Fox Business News, CNET, Portfolio and several other
tier one publications
to founding SocialNotions, Devon was a Senior Principal with a global
major consulting company, where he led their social media and digital
marketing consulting team. In this role, he has oversaw the
development of social media applications for consumer and brand
marketing across industries, and was tasked with developing cogent
strategies and feasible business models for social media for global
also has experience working in an advisory capacity with start-up and
early stage companies in the consumer experience and social media
space, and serves as an advisor to venture capital and private equity
firms. His specialties include: creative strategy, consumer marketing,
digital strategy, multi-channel commerce, experience design,
interactive marketing, Web2.0, social media , social commerce,
persona-centric design, personalization, marketing strategy and
analysis, strategic process redesign, operations optimization, supply
chain management and RFID.
a former Fulbright scholar, and attended the University of Michigan
(Ann Arbor) on a Fellowship, where he earned a Masters degree in
engineering. Devon is currently a student of the Executive MBA program
at UCLA’s Anderson School of Management, where he focuses on Marketing
Devon is a certified assistant instructor in Bruce Lee’s Jeet Kune Do, and is a volunteer at LA-based studio Ekata Martial Arts, where he assists in applying martial arts philosophy and techniques to help children with diagnosed attention-deficit problems.
Sagar Jethani, VP Marketing Strategy
lives and breathes marketing and social media. As lead marketing
strategist for SocialNotions, he’s responsible for translating our
clients vision and goals into tangible marketing tactics.
career in digital marketing and social media spans product development,
creative, customer service and e-commerce. His work has been featured
in Business Week, The New York Times, TechCrunch, and a variety of film
and TV outlets. His experience has immersed him in fields as varied as
social networking, entertainment, manufacturing, and consumer
joining SocialNotions, Sagar was the executive responsible for all
content at MySpace. In this role, he oversaw site content in order to
improve user experience and drive engagement. To accomplish this, he
managed a team of 150 employees in addition to two offshore vendors. He
was involved in the development of products such as MySpaceTV, the Open
Social application platform, and MySpace Local, the company’s entrée
into local business advertising. Sagar also managed the largest of the
company’s Fortune 500 clients, including Toyota, Warner Brothers, MTV,
and Coca Cola. On his watch, MySpace were able to reduce the amount of
unwanted site content down to an impressive 0.2%.
to MySpace, Sagar worked with companies in the e-commerce, consumer
electronics, and telecom sectors, always focusing on improving consumer
experience. While at PriceGrabber.com, he launched several new
products, including thematic shopping guides, new product verticals,
and social shopping features. He also designed and led customer service
teams for clients such as Ceiva Logic and Sunshine Products, reducing
customer attrition rates by over 50% in several cases.
from Chicago, Jethani attended Loyola University, where, in addition to
founding several student organizations, he earned Bachelor’s degrees
with honors in philosophy and political science. He later studied
recording engineering and film music in Los Angeles under such industry
veterans as Scott Smalley, Robert Drasnin, and Jeffrey Schindler. Sagar
is also a music industry entrepreneur, and founded production company
Bluescreen Music, whose clients include Kal Penn, Omar Epps, The Walt
Disney Company, and Suzanna Hoffs.
is currently enrolled in the Executive MBA program at UCLA Anderson
School of Management, with a focus on Marketing. He lives in Los
Angeles with his wife, twin boys, and 85-lb black lab. He occasionally
Three revenue streams:
1. Strategic Services billed on standard consulting basis (T&M, Capped T&M, Fixed Price); Typical Dea Size: $75k - $225k
2. Managed Service fees billed on monthly basis for contract period of 6-12 months; Typical Contract Value: $3k - $6k
3. IP monetization model under construction; Possible models include managed service contracts, reach-based revenue or deal participation
Semantic-based algorithms for identifying latent serendipitous networks - have a 3yr headstart and a fully functional platform currently being implemented by one of the country's largest grocery retailers.
Contacts in the sports and entertainment industry are unrivalled.
Will have three referenceable implementations complete in Fall 2009