SocialFolders

SocialFolders is rethinking the way you can manage your dynamic, social online content — from Facebook to Flickr — all in one place. Here’s how it works: After downloading the app on your computer, simply connect to your favorite social sites and get going. SocialFolders will find the content — photos, videos, docs and other files — of your choice, create an easy directory you can manage locally, and let you organize, sync and even back up anything you want from the social web.

Over 6,000 users have subscribed to SocialFolders. We have tripled our (beta) users base since the official launch on Dec 15, 2011. 78% of our users are active (downloading or uploading files through SocialFolders). 2.2% of new active users have subscribed to a paying plan. 25% of new signups are invited by existing users.

SocialFolders leadership combines a unique experience in the cloud infrastructure, collaborative services and photo-sharing spaces. The company is the US spin-off of ftopia, a European company providing SaaS file-centric collaborative services.

Philippe Honigman, Co-founder and CEO Founder of VC-backed SkyRecon (acquired by Arkoon) and ftopia, winner of HEC Entrepreneur Prize, collaborative/storage apps expert, UX designer.

Jonathan Siegel, Co-founder and Strategist Founder of RightScale (Benchmark/Index), RightSignature and ELC technologies (acquired by PriceGrabber's Kamran Pourzanjani), cloud guru, venture partner at Accel Partners.

Martin Pannier, Co-founder and COO Founder of Picuous and Dashmin, photographer, Founder Institute Grad. MSc from one of the top French graduate schools.

Fabien Jakimowicz, Co-founder and CTO Full stack Ruby on Rails developer, scaling expert, architect of SocialFolders’ back-end magic.

Our primary business model is freemium. Our new Premium plan is $1.99 a month or $9.99 a year. Over 90% customers subscribe to the yearly plan. Since we DON'T STORE files, we can offer low prices while quickly achieving profitability. We plan to roll out a higher priced plan with new features/services for professionals on next summer.

We sell in direct and partner with larger companies in order to reach their installed base through co-marketing operations. Watch out for our launch with Evernote in January.

Other revenue streams include affiliation and secure file delivery services from large organizations to consumers.

All the players in the sync space (Dropbox, Sugarsync, iCloud and many smaller ones) store users' data, and in that respect compete with every social app (Facebook, Instagram, Google Docs, etc) that need to keep consumers' content on their servers. We have a unique approach that delivers the unparallel ease of use of Dropbox, applied to photos, audio files and documents of people's favorite services. We don't store data, meaning that we don't compete with app vendors, and we don't bear the storage cost.

Technology-wise, SocialFolders is the first social content aggregation service that is totally integrated with Windows and Mac OSX file system, through 2 key technology layers:

- a backend, API-enabled, scalable web hub allow for quick integration of new services in a very fast, flexible and resource-efficient manner. We have processed over 4 million files up to now, more than 2 million just in the last 3 weeks,

- a reliable multiplatform client that benefited from a 3-years experience of implementing a Dropbox-like client on a different project.