In the Super Bowl Best Buy ad, most of America is introduced to inventors of mobile tech
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Siri is a Virtual Personal Assistant - a new way to interact with the
Internet on your mobile phone. Like a real assistant, Siri helps you get things
done. You interact with Siri by just saying, in your own words, what you want
to do. You can ask Siri to find a romantic place for dinner, and get
reservations for Saturday night. You can discover things to do over the
weekend, get tickets to the movies, or call a cab when you’re out on the town.
You don't have to search through a bunch of web pages, following links and
hunting down facts. Siri does all the work giving you the information you need
at your fingertips.
We believe that in five years most people who use the Internet will have a
Virtual Personal Assistant (VPA) to take care of the details of using online
services. We will look back at the birth of VPAs in 2009 and wonder how we ever
got by without our trusted assistant. The days of wading through links and
pages from your mobile interface will seem quaint, because the natural way to
interact with the rich world of information and services is to have a
conversation. As John Batelle, the author of The Search, says
"The future of search is a conversation with someone we trust."