Silver Living

Silver Living provides critical independent research and rich media that guides families to the best senior living community for their loved one.

Our professional reviews, 100's of photographs and videos, resident interviews, and in-depth analysis cut through the marketing hype.

This is the biggest financial decision seniors face. We provide the information they need to make an informed decision.

Tal Ziv: CEO and co-founder at @Silver Living. GE Corp Dev/M&A + VC; @Sopogy SVP (Omidyar & Black River funded); US Air Force Major. @Cornell CS

Michael Cirello: CTO/co-founder at @Silver Living. Previously VP Eng. at @Oyster.com. Ex-Microsoft. Cornell University BS in Computer Science.

Monetization: We provide referrals directly to the communities. Each move-in pays 60% of the first month's rent and care, which equals $2300. At current SEM conversions, our full funnel cost for a move-in is less than $300.

We are building a large database of unique content that includes hundreds of thousands of photos and videos. This provides cheaper user acquisitions through SEO and higher user conversions. We are also building the only brand in the industry that has an independent standpoint that people will trust. There is no Zagat for senior care. This will increase the lifetime value of our customers and give us opportunities for additional revenue streams.