Sidebar

Sidebar makes mobile content personalized and discoverable. Sidebar recently introduced its Smart Menus^TM platform that enables content owners, carriers, publishers, platforms operators and aggregators to offer personalized content recommendations based on every user's needs and wants. Sidebar's personalization engine optimizes using a complex mix of demographic, geographic, user preferences and behavior patterns. All of this information is used to build a unique profile for each user, which is grouped into clusters of similar users. Consumers benefit as they find relevant recommnedations. Partners benefit as Smart Menus^TM help maximize merchandising revenues, increase engagement and loyalty, and are easy to implement.

 

Patrick Kennedy

President and CEO

 

Patrick Kennedy is a leader in digital media with extensive experience in technical product development and digital distribution, strategic planning and corporate development.  Patrick has spent the past 15 years building digital media companies and has a proven track record for making technology not only relevant but captivating to the entertainment sector.

 

Prior to Sidebar, Patrick spent the previous five years working with digital media companies to develop new content discovery, marketing and distribution opportunities.  He helped develop innovative consumer offerings in content delivery and helped service providers to bring new entertainment options to consumers.  Most recently, he spent almost two years as a strategic advisor to the Infocomm Development Authority of Singapore (IDA).  There, he drove the agenda behind the Singapore Digital Marketplace Programme and helped position Singapore as a hub for digital content distribution across internet, mobile, and emerging distribution platforms.  He was a founding member of the Singapore Digital Marketplace industry roundtable which brought together such companies as Oracle, Accenture, HBO Asia, Motion Pictures Association and others to help grow the digital media and entertainment sector.  Patrick authored a best practices review for digital content distribution and led working groups to facilitate the introduction of new revenue models for broadband video in the Asia-Pacific region.      

 

Prior to this, Patrick spent eight years at Sony Pictures Digital, serving as executive vice president.  He managed the day-to-day strategic operations of the Sony Digital Networks Division, where he oversaw Sony's entry into mobile entertainment and the creation of Sony Pictures Mobile.  In addition, he led the studio's online digital media marketing, licensing, and distribution efforts and built and managed Sony Corporation's digital services platform for connecting content to devices.  Patrick was instrumental on cross-division strategic alliances and served as a member of Sony's Global Leadership Forum, a core group of senior executives dedicated to leading Sony into the future.  Patrick also held the position of executive vice president at Technicolor.  

 

Patrick has keynoted at such events as CTIA Wireless and Milia.  Patrick is a founding member of Enterprise Ireland's TIME advisory council, which was established to advise emerging Irish mobile companies on general business planning and on North American market opportunities and serves as a constant source of information on the Telecoms industry. He is an active member of the Academy of Television Arts & Sciences' Interactive Media Peer Group and also a member of the Irish Technology Leadership Group. He graduated summa cum laude from Milwaukee School of Engineering with a Bachelor of Science in electrical engineering and received a National Science Foundation Fellowship for graduate work at Stanford University where he received a Master of Science and Ph.D. A.B.D. in electrical engineering.

 

Kieran Hannon

COO

Sidebar

 

Kieran Hannon has spent the last 20 years helping build the best consumer experience in the mobile, digital and retail sectors. Kieran brings his rich marketing and advertising background at top performing mobile and consumer electronics companies to Sidebar and will lead the charge in sales, marketing, content and distribution activities.

 

Before Sidebar, Hannon served as CMO of online retailer Cooking.com where he helped the company expand its base with new partners and reach customers in innovative ways.  Prior to this, Kieran was executive vice president of marketing at Helio.  There, he spearheaded the company's brand development across traditional and non-traditional marketing channels.  He launched several innovative products and industry firsts such as Ocean, the world's first dual slide mobile device, and helped spearhead cutting-edge mobile services such as MySpace Mobile and YouTube Mobile. 

 

Before this, Kieran served as the vice president of marketing for RadioShack Corporation where he developed and implemented the company's first integrated marketing campaign in more than 10 years. Under his direction, the award-winning campaign ushered in the most successful sales day in RadioShack's history and earned retail and marketing accolades from industry groups, including the gold honors for excellence from both the National Retail Federation and the Experiential Marketing Association.

 

Prior to this, Kieran was also a highly respected advertising agency executive. As president of Grey Worldwide in San Francisco, he directed changes that resulted in the growth of the San Francisco office, making it one of the top performing agencies in the Grey network. Earlier in his career, Kieran managed marketing campaigns for industry leaders such as Sprint, HP, Sun Microsystems, 24 Hour Fitness, Oracle, Chevron, E*Trade, Levi's, Ask Jeeves and E*Loan and produced an impressive record of enhanced market penetration and bottom-line contribution.  For this work, Kieran was named one of the top marketing strategists by Crain's Business Marketing.

 

Kieran is a Technology Advisory Board member of Enterprise Ireland, a government agency responsible for promoting Irish companies around the world and an Advisory Board member of the Irish Technology Leadership Group.  He also serves on the advisory boards of MyReceipts.com (Third Solutions) and MediaMojos.  Kieran graduated from the Dublin Institute of Technology in Ireland with a diploma in civil engineering.  He originally hails from Dublin, Ireland where he held junior and senior records in swimming at the national and international levels.

 

 

 

Eric Wilson

CTO and Founding Technologist

 

Eric Wilson is recognized for his technical and wireless data expertise having launched some of the most successful start ups for nearly two decades. 

 

As chief technology officer of Sidebar, Eric is responsible for all aspects of technology, including product development and infrastructure and ensuring that Sidebar delivers an unparalleled user experience. 

 

Prior to Sidebar, Eric served as CTO for GoTV Networks, the first made-for-mobile video company.  There, he was responsible for all technology and product distribution efforts and  created a mobile data collection and ratings system that is used to measure unique user content and consumption patterns.  He also developed corporate strategy and helped raise $12 million in venture capital funding from Bessemer and Venture Partners, Charles River Ventures, Motorola Ventures and Qualcomm Ventures.

 

Prior to this, Eric was a founding team member and the vice president of infrastructure at JAMDAT Mobile (now EA Games).  At JAMDAT, he spearheaded the development of the company's gaming network services, data mining and SMS capabilities. He also co-authored patent-pending mobile data technologies and was a contributing member to the expert panel for JSR-185 (Java Technology for the Wireless Industry; JTWI).  Eric's technical expertise helped the company become the leader in mobile games, leading to the company's IPO in 2004 which was hailed as one of the year's most successful public offerings. 

 

Before this, Eric co-founded and led the engineering efforts for Idealab's MyHome.com, a home furnishings based e-commerce website, which was ultimately purchased for $45 million. Eric was also the founding engineer at CitySearch (NASDAQ: IACI) and was responsible for the architecture and development of all the corporate and distributed sales force automation systems.  He architected cutting-edge imaging solutions for Union Bank of California (NYSE: UB) and built real-time avionic systems at Computer Sciences Corporation (NYSE: CSC).