SafeGuard Guaranty Corporation

SafeGuard Guaranty Corporation will be the first company in the world to offer Marriage Insurance.   This unique product offers a combination of wealth creation, rewards for couples who have a successful marriage and protection against the financial devastation of divorce.

 

Management Team

 

John A. Logan - Founder, CEO and Chairman of SafeGuard Guaranty Corporation, Mr. Logan is an experienced, multi-industry serial entrepreneur and new product developer.  Starting his first venture in 1982 at age 25, he has been a founder, partner or major contributor in five successful startups in the business brokerage, entertainment, publishing, HR software and insurance industries.

One of the first civilian recipients of the "Hammer" award during the Clinton administration, for a joint project between the US government and the Yellow Pages publishing industry, Mr. Logan also spent 11 years with Ameritech and SBC (now AT&T) as Senior Director of New Product Development. During that time Mr. Logan also served as Chairman of the Direct Delivery Network, a consortium of all the major Yellow Pages publishers across the United States.

At Ameritech, Mr. Logan was accountable for more than $83 million in revenue and was responsible for consecutive years of record growth in the White Pages division.

At Peopleclick, recruited personally by then CEO, Curt Witte to direct the development of the now world leading HR software organization's sales infrastructure, Mr. Logan was part of the executive team that led the fledgling startup's revenue growth from $1 million in 1999 to $42 million in recurring revenue in 2001, capturing 52 of the Fortune 100 as clients along the way.

Prior to incorporating SafeGuard Guaranty Corporation, as President of Business Benefits Solutions Network (formerly the Macedoin Consulting Group - an employee benefits/insurance development and research firm, and brokerage agency), Mr. Logan spent four years thoroughly researching the insurance industry from the inside out. Representing industry giants like Aflac, Assurant (formerly Fortis), Mutual of Omaha and many others, he was able to identify processes and business models that the conglomerate insurance companies use to ensure success of new product offerings.  Through his role at Business Benefits Solutions Network, as one of the top 50 (of 4200) Aflac agents in North Carolina in 2004, Mr. Logan's innovative ideas on Health Savings Account based products and large account targeting strategies granted him ready access to decision makers at Aflac, and provided him with an insider's view of the strategic analysis and product development processes at one of the most successful niche market insurance companies in the world.

A published author and accomplished artist as well as an innovative entrepreneur, Mr. Logan focused his creative talent and exacting analytical skills to develop an insurance based product that provides both wealth creation and much needed financial protection for married couples worldwide.

Applying life insurance actuary statistical data to the Marriage Assurance^sm market, Mr. Logan was able to create SafeGuard's contrarian business model. The same business acumen and online marketing techniques that helped grow Peopleclick from a struggling start-up to a world leader will be applied to SafeGuard's business strategies.

 

Kenneth M. Fries - Executive Vice President of Distribution and Strategic Alliances. A solid track record of exceptional performance in the insurance industry dating back to 1983. As Assistant Vice President, Office of Project Management & Efficiencies, Annuity Division for MassMutual Financial Group in Hartford, CT (2005-2007), and various positions within The Hartford Financial Services Group, Hartford, CT (1997-2005) including Vice President, Agency Strategy, eBusiness & Technology and Assistant Vice President, Client Consultative Services, eBusiness & Technology, Mr. Fries' extensive carrier and agency experience in the insurance and financial services industry has demonstrated success in creating distinctive strategies and translating them into sales through a distribution approach combined with technology. Mr. Fries managed his own independent insurance agency from 1990-1997 and began his insurance career with Aetna Life & Casualty, Hartford, CT (1983-1990). Mr. Fries has a Bachelor of Science, Accounting (awarded in 3 years) from the University of Hartford.

 

Matthew M. Sutton - Chief Technology Officer.  Senior Systems Engineer for 9 years.  As co-owner of Adrenix Computers in Clayton, NC (2004-2006) Mr. Sutton appeared in the June 7^th, 2004 edition of Forbes Magazine in his position of IT Consultant for Capital Resource Solutions, LLC.  (2003-2006). Mr. Sutton has assisted multiple companies from the startup phase to success including as CTO of the Macedoin Consulting Group (2002-2003) and as Operations Engineer with world leading HR Software ASP Peopleclick, Inc. (1999-2002).  Mr. Sutton is MCSE certified and is a graduate of North Carolina Central University.

 

Thomas B. Mayo III - Chief Financial Officer. Financial services management in the banking and insurance industries for over 30 years.  Mr. Mayo began his career in finance in 1979 when he joined the First National Bank of Chicago's First Scholar Program.  Rising through the ranks of the bank in commercial and investment banking marketing and analytical positions, Thomas worked in international banking, leveraged finance, real estate and credit policy. In 1991, he won a bank-wide award for excellence in relationship management for work with the real estate department's most profitable account.  In 1996, he raised $4.2 million to acquire an underwriting syndicate on the INEX Insurance Exchange and served as its CEO and CFO.  In 1998, he created an insurance managing general agency, Real Estate Program Managers ("REPM"), and received underwriting authority from Lloyds for an errors & omissions insurance program administered by REPM. Later re-branded as Swift Insurance Brokers, REPM achieved profitability 1.5 years ahead of plan.  In 2004, he joined family-office Cameron General Corporation as a managing director in charge of sourcing, analyzing and recommending private equity angel investments in various industries.  Thomas has a BA with highest honors in English from the University of North Carolina at Chapel Hill and an MBA in finance from the University of Chicago, Booth School of Business.  

 

Sebastian Pistritto - Chief Marketing Officer. 12+ years of multi-channel marketing experience in both digital and non-digital environments. Mr. Pistritto is an experienced Vice President of Marketing for online companies in both B2B and B2C markets. In his most recent role of Vice President of Digital Marketing Strategy for Harte Hanks, Yardley, PA (2007-present), Mr. Pistritto has a track record and proven experience in interactive agency consulting, building, managing and growing e-commerce web sites for such clients as Mercedes Benz, First Tennessee Bank, Samsung, Countrywide and the USPS. Prior to Harte Hanks, Mr. Pistritto was Vice President of Ecommerce Marketing for Exclaim, Inc. West Trenton, NJ (May 2006 to June 2007), Vice President of Marketing for Digital 5, Inc., Lawrenceville, NJ (March 2004 to May 2006), Director of Corporate Marketing at IXOS, Newtown Square, PA (Jan 2003 to March 2004) and Vice President of Corporate Marketing - Ecommerce Digital Media Software Sales, for Ravisent Technologies, Inc. Malvern, PA (Aug 2000 to Dec 2002), Vice President of Marketing - Internet Advertising & Digital Media, at Real Media Inc., Fort Washington, PA (May 1999 to August 2000) and Director of Marketing for Analytical Graphics, Malvern, PA (May 1997 to May 1999). Aside from a Bachelor of Science Business Administration, from Wilmington College and being a licensed Life Insurance agent in Pennsylvania, Mr. Pistritto is a recognized speaker, author to several articles and a recipient of the Distinguished Technical Communication Award from the Society for Technical Communication.

 

Board of Directors

 

John A. Logan (Chairman) - See above.

 

Kenneth M. Fries (Secretary) - See above.

 

Laura Bennett - Ms. Bennett is the Chief Embracer and Co-Founder of Embrace Pet Insurance, a direct-to-consumer provider of pet health insurance based in Cleveland, Ohio. Embrace Pet Insurance's next-generation health insurance products for cats and dogs remove the need for pet owners to face the choice of necessary, but costly, medical care against the life of their pet.

Ms. Bennett has over 17 years of insurance industry experience, including her 5 years working at Embrace. Previously, she worked for The Canada Life Assurance Company in Toronto, Canada for 12 years, in a number of different leadership roles in asset-liability management, strategic planning, and business development, and 4 years in the Dublin, Ireland office. Prior to Embrace, she was the CFO of the Canadian Life Assurance Company's individual life and health businesses, developing the role through the company's demutualization.

Ms. Bennett and Alex Krooglik, Embrace Pet Insurance Company's founders, met in 2001 at The Wharton School of Business in Philadelphia while doing their MBAs. After a classmate's cat got sick and cost several thousand dollars to get well again, they began to investigate the pet insurance market in the US and discovered how underserved the market was. They then wrote a pet insurance business plan in their second year of business school and eventually won the 2002-03 Wharton Business Plan Competition with the idea. Ms. Bennett received her MBA from the University of Pennsylvania's Wharton School, where she graduated as a Palmer Scholar and Siebel Scholar in 2003. Embrace Pet Insurance was founded a short time later. She was also awarded by her peers The Class of 2001 Leadership Award, presented to the student in the graduating MBA class who most exemplifies the spirit of Wharton in terms of leadership, teamwork, scholarship, and service.  She majored in Strategic and Entrepreneurship Management.

As Chief Executive Officer of Embrace, Ms. Bennett is responsible for the day-to-day operations of the company, as well as the company's strategic direction. She also fills the financial and insurance roles in the company, including the accounting, actuarial, underwriting and fund-raising activities, as well as the HR and Communication functions. Ms. Bennett also sits on the Embrace Pet Insurance Company's Board of Directors. Ms. Bennett also holds an honors mathematics degree from the University of Western Ontario (Canada), is an actuary (FSA,), and holds the chartered financial analyst designation (CFA).

SafeGuard may add additional directors as needed in order to enable the Company to have access to additional business expertise and governance advice that will aid the Company in meeting its business objectives.

 

Benjamin L. McSwiney - Mr. McSwiney served as President and CEO of Bell & Howell Worldwide Mail Handling Systems (1995-98), Duplex Products (1993-95) and Whitestar Graphics (1991-93). He also served as Vice President and General Manager of Williamhouse in Scottsdale, PA (1987-91), a subsidiary of Williamhouse-Regency, a manufacturer and printer of specialty paper products. Mr. McSwiney held the position of Executive in Residence at North Carolina State University in Raleigh (1998-99), giving instruction in strategic planning and implementation at both the graduate and undergraduate levels.

Mr. McSwiney is the co-founder of the "Cure for Parkinson's Foundation" (1998-present). He served as a board member for Points West Corporation (2001-02) and Galaxy Motorsports (2001-02). Mr. McSwiney was also formerly the owner of Stellarcon, Inc. and co-owner of Pointswest Inc. He also currently serves on the Board of Directors of Active Data Services, Inc., a business process outsourcing firm.

 

Adryenn Ashley - Ms. Ashley is a member of the Institute for Certified Divorce Financial Analysts, the International Association of Divorce Financial Planners, and the Financial Divorce Association. Ms. Ashley is the author of several books, numerous divorce-related articles, and speaks at seminars and to regional groups addressing the financial elements of divorce, and teaches Continuing Legal Education classes to attorneys on how to mitigate malpractice exposure in Family Court. She is also a Licensed California Real Estate Mortgage Broker.

Ms. Ashley is a passionate marriage and family support activist and lobbyist. She is a successful independent film producer with many credits through her company 21^st Century Pictures Group, including the documentary "Anarchy Ahead - The Harvesting of American Families" which investigates the human and financial costs caused by profiteering in the family law industry. Her first feature "Metal", won much critical acclaim including the Jury Prize at the Pan African Film Festival and Best Picture at the Seattle Underground Film Festival.

She is a veteran online marketing expert with multiple active websites, including WowIsMe.net which teaches the "shameless art of self-promotion" across print, broadcast and interactive (web) media. Ms. Ashley holds a Masters Degree from Sonoma State University, a Bachelors Degree from Dominican College of San Rafael, and has over 100 hours of training in Mediation. She is also certified in Negotiation and Conflict Management. Ms. Ashley is also a member of the American Bar Association's Family Law section.

 

Richard M. Hecker - Mr. Hecker is a founding partner at BootStrapper.com, a startup consulting and incubation group. Mr. Hecker has been a serial entrepreneur since High School in 1998 when he started his first business, Review Master, aggregating and selling test notes and reviews for exams & NYS regents. He then went on to found a successful stock analysis website while still a teenager. This led him to merge his site with that of another young entrepreneur and the two partners then developed a multi-million dollar interactive ad agency and email house, ClickZen Worldwide in 2000. In 2003, Mr. Hecker created a separate lead generation division, ZenFinancial, a large call center outsourcing firm specializing in outbound telemarketing of financial services. ZenFinancial was spun off into a separate company that he led for 2 years and then sold in 2005. Since then, he has founded SeedingIT.com, The Global Seed Capital Network and the BootStrapper Group, and has been consulting for various startups in marketing strategy & finance and has invested in and co-founded a number of small startups.

Mr. Hecker is currently working on building a next generation ad exchange and number of innovative projects including TakesAllTypes.org, a non-profit he co-founded, which received critical acclaim from the NY Times & Techcrunch for being the first "useful" and "meaningful" facebook application. Mr. Hecker received a Bachelors Degree in Finance from Binghamton University.

 

External Advisory Board

 

Chad H. Masland - Mr. Masland has been a financial services top executive for more than 30 years with roles ranging from President of Citicorp International Insurance Company, Ltd., a Citigroup offshore subsidiary, Senior Vice President of Marketing and Product Development at Citigroup, a Board Member of Citicorp Life and First Citicorp Life Insurance Companies and Vice President of Individual Products at National Life of Vermont.

A Chartered Life Underwriter and Chartered Financial Consultant, Masland has a proven track record of creating new strategic value, notably in new situations and fields with no prior knowledge or exposure, and a record of market penetration strategies that capture new or additional market share.

Masland is currently the President of America's First State Capital Group, Inc. a Delaware based consulting practice and real estate advisory group focused on client wealth accumulation and asset reallocation in commercial and residential real estate investments, which he manages with his wife and partner, Robin.

 

Gary W. Goldstein - Author, speaker, consultant, philanthropist, celebrated Hollywood film producer and President of The Goldstein Company, a film and television production company based in Los Angeles, Gary Goldstein has been instrumental in the success of many of Hollywood's biggest box-office hits. His films have generated over a billion dollars in worldwide revenue, and received numerous Academy Award nominations, People's Choice Awards, a Golden Globe and various other awards and nominations.

Currently Mr. Goldstein is set to produce APNEA, a drama set amidst the most daring of extreme sports, dramatizing the real-life exploits of daredevils who spear monster fish in deep ocean, hold their breath between 8 and 15 minutes, while being dragged at furious speeds to the depths.

His book Tactical Toolbelt for Screenwriters: Success Strategies to Market and Grow Your Passion as a Career offers dynamic and concrete business strategies for screenwriters and other members of the creative community.

He is also a consultant to MyStudio.net a cutting-edge, self-contained and state of the art high definition (HD) interactive audio/video recording studio, and Protagonist, which integrates artificial intelligence, natural language, behavioral animation and other technologies to create instant, real-time and meaningful rapport with online characters for 3D video gaming, e-learning, corporate training and other applications.

In addition, Gary is a driving force behind HUB (Humanity Unites Brilliance), an organization committed to sustainable solutions for all and accelerating an end to the cycle of poverty.

 

Jodi Johnson - Jodi Johnson has twenty-five years experience as a software engineer and project manager.  From being part of a team which developed a state of the art adhoc business reporting system in IDMS ADS/O to designing and implementing the second banking website in Silicon Valley to speaking at the SAP Conference, Jodi has always been on the leading edge of technology with a emphasis on solid user friendly systems.

She has been project lead for systems as varied as Bonus system responsible for millions of dollars to designing and implementing a complete Employee Stock Purchase Program to development of an HR SAP Portal. She has worked with and developed systems for  business in departments ranging from HR, Treasury, Finance, Sales, Marketing, Corporate and Engineering.

Safeguard Guaranty Corporation will offer affordable Marriage Assurance^sm policies to individuals world-wide that will provide a guaranteed superior long term return on investment in conjunction with insurance protection against potential financial loss as a result of divorce.

Insurance agents, financial planners, wealth managers and financial institutions will see this new insurance offering as a welcome addition to the other precautionary and/or wealth creation/preservation policies they have already sold their clients.

 The company intends to market its product aggressively through six major channels:

• Existing insurance companies and insurance brokerages
• Large scale employee benefits providers
• Financial planners and wealth management consultants
• Financial institutions such as banks, credit unions, savings & loans
• Joint marketing agreements with non-insurance market leaders in specific segments
• A proprietary direct-to-consumer internet marketing and sales system

Being first to market, SafeGuard is positioned to capture and defend a major share of this untapped market and create exceptional value for our investors in the process.

• First to market
• Proprietary online application technology
• Immediate global reach
• Extremely low overhead