Location: 148 Townsend Street, San Francisco, California 94107, United States

Founded in: 2011
Stage: Revenue generating
Number of employees: 6-15
Funding history:

- Date: 10/2011, Seed: $700 k
Investors: Picache Holdings

Short URL: vator.co/roses-rye

Admins (2)

Patricia Calfee
Founder, Roses & Rye
Tara Higgins
Assistant, Roses & Rye

Followers (4)

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Awards and mentions

Roses and Rye Enters the Comfort Market

Roses & Rye: Chic & Comfy Ballet Flats for Mom

Roses & Rye hires a former Gap and Williams-Sonoma executive

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Roses & Rye

Beautiful, Mom-Friendly Shoes Sold Online
Startup/business
California, United States United States

http://rosesandrye.com/

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Apparel Customer relationship management (CRM) E-commerce Fashion Retail

Activities

About

News

Roses & Rye was featured in a VatorNews article: "Threadflip raises $1.6M seed from VC luminaries"

Funds will go toward turning women's closets into boutiques – Read more

Roses & Rye received a vote in the competition: Vator Splash LA (June 2012)

Roses & Rye was featured in a VatorNews article: "Today's Entrepreneur: Patricia Calfee"

No. 1 mistake: The number one mistake is moving too slowly – Read more

Company description

Roses & Rye is a web-driven footwear business dedicated to creating beautiful, Mom-friendly shoes.

Celebrated by WWD, People, and ABC News at launch, the company embraces the vertical web model while delivering on their commitment to support busy Moms with premium product, kind customer service, and mission driven communications.

The company is headquartered across from AT&T Park in San Francisco. For more information, please visit www.rosesandrye.com.

Team

Roses & Rye was co-founded by husband and wife team Patricia Calfee and Ian Picache. Previously, they created Bergine, a flash-sale business acquired by Internet retail pioneer Gilt Groupe in 2010.

In March 2011, retail veteran Beverly Stern joined Roses & Rye as Strategic Principal. Previously, she served as General Merchandising Manager for GAP, Banana Republic, Williams-Sonoma and Pottery Barn. Beverly is also credited with creating and growing babyGAP.

Business model

Roses & Rye is a vertically integrated footwear company that sells exclusively through its website, RosesandRye.com.

Investors

Roses & Rye was featured in a VatorNews article: "Threadflip raises $1.6M seed from VC luminaries"

Funds will go toward turning women's closets into boutiques – Read more

Roses & Rye was featured in a VatorNews article: "Today's Entrepreneur: Patricia Calfee"

No. 1 mistake: The number one mistake is moving too slowly – Read more