RollSale

RollSale is a social network for car dealers; instead of status updates, dealers communicate in terms of available inventory. Our uber-simple web and mobile apps help dealers take ownership of a faster, less expensive wholesale supply chain without the bloated margins historically driven by auctions and wholesalers. RollSale's user-defined, localized trading networks power a world with less depreciation, better trade-in values for consumers (who can trade more often), & more profit for dealers.

President Mike Nichols was a pioneer in internet automotive retailing in the 90's, and recently an executive with 2009 TechCrunch 50 finalist Mota Motors.  He has consulted on innovative projects for AutoTrader.com, eBay Motors, AIG, and other enterprises.

CEO Brian Moore is a former IBM Management Consultant that has helped companies like General Motors and MorganStanley through massive transition and much-needed innovation.

CTO Chris DeGroat is a skilled technology leader that has developed scalable solutions for companies like USA Today, ComCast, and NASCAR.

Our services are provided to automotive dealers on a hybrid subscription and pay-per-use SaaS model:  Following our free rollout, dealers pay a monthly subscription ($125-150, less than 25% of the cost of auctioning one unit) that includes their first 5 outbound SUCCESSFUL sales for the month, and $25-30 for each additional successful sale.  Buying is free.  Our monetization is not dependent upon dealers completing transactions online:  in fact, we do not process any transactions on our platform.  We are not an auction or marketplace: we are a communications tool that allows dealers to take ownership of a disintermediated used car supply chain.

We are faster, cheaper, and easier to use than any previously constructed automotive wholesale channel.