Location: 611 Olive Street, St. Louis, Missouri, United States United States
Founded in: 2011
Stage: Beta (public testing)
Number of employees: 1-5
Funding history:
- Date: 08/2011, Seed: $150 k (post valuation: undisclosed amount).
Short URL:
Followers (219)
Awards and mentions
RollSale was selected as one of three alternates for the Spring 2012 TechStars NYC class, putting us in the top 17 of over 1400 applicants (top 1.25%). "I am super impressed with the vision Brian and Mike have for RollSale... to become a new standard in a traditional, yet modernizing vertical - the used car market." - David Tisch, Managing Director, TechStars NYC
Tied for first place with two other awesome startups! Congrats to Flowdock for winning the runoff!


Smarter automotive wholesale.
Missouri, United States United States

RollSale is a networking platform for automotive dealers that allows them to conduct wholesale operations quickly and cheaply on a mobile-optimized social network framework; powering a world where less "depreciation" can be manufactured by auctions and middlemen that drain $500+ out of each transaction.

Company description

RollSale is a social network for car dealers; instead of status updates, dealers communicate in terms of available inventory. Our uber-simple web and mobile apps help dealers take ownership of a faster, less expensive wholesale supply chain without the bloated margins historically driven by auctions and wholesalers. RollSale's user-defined, localized trading networks power a world with less depreciation, better trade-in values for consumers (who can trade more often), & more profit for dealers.

Business model

Our services are provided to automotive dealers on a hybrid subscription and pay-per-use SaaS model:  Following our free rollout, dealers pay a monthly subscription ($125-150, less than 25% of the cost of auctioning one unit) that includes their first 5 outbound SUCCESSFUL sales for the month, and $25-30 for each additional successful sale.  Buying is free.  Our monetization is not dependent upon dealers completing transactions online:  in fact, we do not process any transactions on our platform.  We are not an auction or marketplace: we are a communications tool that allows dealers to take ownership of a disintermediated used car supply chain.

Competitive advantage

We are faster, cheaper, and easier to use than any previously constructed automotive wholesale channel.