Company description
RhythmStrummer.com is the only all acoustic simple strumming site for casual guitar learners who want to make music right away. Full featured free video lessons allow the users to try before they buy. Available lessons include individual song lessons and basic techniques across multiple genres. Teachers are entertaining, encourage singing, and include lots of repetition so students can play along. No annoying advertising will get in the way of the user experience. Artists taught include Beatles, Buddy Holly, Elvis, Nirvana, Johnny Cash, and more.
Team
Jennifer Martin is originally a classical musician who later defected to acoustic rhythm guitar. Educated as a symphonic oboist at the University of North Texas, she went West in the mid 90s as her musical destiny became manifest. She taught a Beatles performance class at the Jazzschool of Berkeley and workshops at the Nelson School of Music in New Zealand. She has played bass and guitar in Brazilian and blues-rock bands and has devoted most of her artistic discipline to the music of Motown and the Beatles.
Jennifer is also the nerve center of RhythmStrummer.com. She has worked tirelessly for more than a year to bring her vision to the world and to prove that anyone who tries hard enough can learn to sing and play great songs. She LOVES the fact that, through modern technology, thousands of people can share music together.
Business model
RhythmStrummer.com sells access to streaming video acoustic guitar lessons with monthly subscriptions. Prices are low based on the goal of high user numbers.
Competitive advantage
RhythmStrummer.com is the only guitar lesson website that focuses on simple strumming versions of hit songs where the students and teachers sing along. It's all acoustic, and the videos are meant to be fun and engaging.
Jennifer Martin
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