Company description
The matchmaker for finding a home, connecting people to place.
Everything about relocation is stressful - figuring out where to live, finding a home, moving, and getting settled. We replace some of the pain with a bit of fun by bringing personality and community to the process. Relocality learns about a mover through their social networking profiles and innovative surveys and presents highly-customized neighborhood recommendations, organizational tools, and a network of other movers, sellers, and area enthusiasts.
Our promo video:
http://www.youtube.com/watch?v=6VMkk67ZcdM
Team
Diane Szoke - Co-Founder/CEO. As 3rd hire, took Interbrand Wood from startup to Omnicom acquisition. Founder of successful boutique real estate firm. Real estate market expert with the vision to disrupt.
Mike Astle - Co-Founder/CTO. Took Nestoria from a scrappy start-up to asuccessful property search engine operating in 8 countries. Previous experience at Yahoo, Overture, and idealab. Experienced technology manager keen on scaling big products with small teams.
Mason Greenewald - Senior Designer. The right brain behind much of Fuzzco’s award-winning work.
Dirk Gadsden - Software Engineer. A wunderkind coder neck deep in modern web development.
Business model
Advertising - Neighborhood matches feed hyper-local targeted advertising and offers. Moving is one of the few times thatconsumers change buying habits. Advertisers know this and arewilling to spend to be part of forming new habits.
Agent Subscriptions - Sell a lightly-branded version of the product to real estate agents that they can offer as a service to newcustomers. A new and efficient way for agents to be part of theprocess of matching person to place. Open up the amount ofinformation exchanged with home hunters and all for less than the price of a tank of gas per month.
Partnerships - Many opportunities to connect users to people and services that can help them move (travel, moving companies) and help form new relationships once they are there (doctors, plumbers).
Competitive advantage
Our founding team is a unique combination of deep commercial and technical experience in the world of real estate. We are creating a completely new kind of real estate search powered by modern machine learning techniques - a true innovation in a stagnant product space.