Location: 612 Santa Monica Blvd, Santa Monica, California, United States United States
Founded in: 2016
Stage: Pre-launch
Number of employees: 1-5
Short URL:

Curation of short sports-related video content is desperately needed in the digital marketplace. I'm tired of perusing multiple sites, YouTube channels and social media streams to find content on my favorite teams and sports. Reely curates that all in one place, through a seamless and intuitive interface.


Santa Monica, California, United States United States
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Company description

Reely is committed to bringing fans the best sports moments in an instant on the mobile devices they love.  We have B2B and B2C components of the company all committed to serving up highlights as quickly and efficiently as possible.

For sports leagues and content providers, we have a proprietary automated system that utilizes computer vision, neural networks, and deep learning AI to watch games and detect all the best plays.  This helps content providers catalog, distribute and monetize their content without resorting to expensive labor.  We also help them publicize their teams, players, and outstanding feats of athleticism by connecting them with fans all over the world.

Reely is also an innovative fan-centric mobile app.  It serves up highlights automatically from our backend system to fans' phones in beautiful HD video-- mere minutes after the play happens on the field.  Our design lands somewhere between Snapchat and Tinder, with gorgeous fullscreen video, and a swipe-to-vote mechanism that learns what each fan wants and what they don't.  Higher scoring plays get sent to more phones instantly.

Reely couples strong backend technical knowledge with a fan-friendly consumer facing app.  We have already inked content deals to bring fans the sports they love.  Our computer vision system has myriad applications in sports and beyond, while our consumer app is poised to become the ultimate way fans watch highlights.  We have a great team of experienced founders and industry experts as advisors. We're just starting out, but as our first sports content partners already know, we're Reely on to something.







  • Cullen Gallagher
    Cullen Gallagher | Founder
    Tech startup CEO. MBA. Former entertainment exec. Air Force pilot before that. Brevity fan.
  • Frank Bryan
    Frank Bryan | Founder
    Currently SoCal, previously Houston. A quant & Excel wiz with a background in energy trading, commodities real assets, and risk management. Former partner at MP2 Energy and CRO at TriEagle Energy. Now CFO for Reely, a computer vision startup.
  • Ian Stephens
    Ian Stephens | Founder
    Forward thinking with a Renaissance brain. Brand dev specialist. Marketing and design maven. The future is now.
  • Sergey Lvov
    Sergey Lvov | Founder
    Senior level engineering leader with deep understanding of product development, customers’ needs and business acumen. Successfully lead the development of multiple revenue critical projects with aggressive time frames.
Business model

Dual revenue streams:

B2B enterprise solution for sports leagues and content providers utilizing computer vision, neural networks, and deep learning AI.  This will be a paid SaaS model with recurring revenue from sports leagues and content providers.  Paired with...

B2C consumer app, the best way to get sports highlights on your phone.  Initially we'll build a customer base by addressing smaller, international leagues.  Aggregated, these fan bases are in the multimillions, but they have been marginalized by traditional media.  We will address this underserved fan base and overserve them.   We'll grow with them to eventually encompass all the leagues you love.  Eventually, we will insert ads in line with the video clips.  

By creating an end-to-end platform, we'll reap revenue from both sides of the content pipeline.  We'll have recurring revenue from sports leagues licensing our software, and ad revenue from distribution on our mobile app.

Competitive advantage

Our competitive advantage stems from our league content deals, our significant technological advantages, and our dual revenue streams.

Reely's advisor, Carl Kirchhoff, has more than 20 years in sports content rights management and has all the connections and access to sports leagues big and small.  With his help, we've been able secure our first round of content deals and are integrating our platform with these partners now.

On the tech side, Reely's tech advisor, Rafal Kapela, has a Ph.D. in computer science with a focus on computer vision ad artificial intelligence.  He's been instrumental in helping guide development to ensure our products remain on the cutting edge.

Because of these advisors and our founders' significant technical and business experience, Reely has been able to create a unique end-to-end sports highlight solution that benefits sports leagues, content providers, and fans alike.