No. 1 mistake: Building a 'nice to have' and not a 'painkiller'
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ReachLocal takes the complexity out of local Internet advertising. We put together in one place everything local and regional businesses need to set-up, maintain, track and analyze local Internet advertising campaigns simply, affordably and comprehensively.
Zorik Gordon (President/CEO):
Zorik is one of the original founders of ReachLocal and serves as President and Chief Executive Officer. Prior to ReachLocal, Zorik served as Chief Executive Officer and Vice President Corporate Development for WorldWinner, Inc., the leading provider of prize-based tournaments in online games of skill. At WorldWinner, Zorik signed major partnerships with Yahoo, Pogo, Lycos, and Shockwave that positioned WorldWinner as the number one provider of cash tournaments on the Internet, with over 5 million gamers registered as part of the service. Prior to WorldWinner, Zorik founded Jackpot.com -- an Idealab company a business that has grown to become the Vendare Group, one of the leading online direct marketing and database management companies.