I was a jazz musician, until I graduated from high school and after one year of music studies, realized I didn't have the chops for music. I took a year off and then went into computer science. I've been programming since I was 9. I learned BASIC on my Commodore64. I gradded with a BSc in CompSci from UVic. I excelled at sequel and java. I worked with a mentoring software company and then joined CGI for a few years. Worked on a half dozen government based foresty projects and the Interoperable Electronic Health Record. I held a variety of roles. I started out as a java/jsp programmer, and quickly added Oracle database modelling to my skills, and finished as a production release manager. I am currently employed as a senior consultant installing and configuring automation management software across the US and Canada.
The main idea is to get people hooked with game mechanics that are both competitive and collaborative. People participate for free and earn rewards and reputation to advance their personal values. Companies, organizations, and governments will have an opportunity to participate as well and share their values, but they will have to pay an access fee. The key feature that will drive sales is image control. If institutions choose not to participate, users may setup a dummy account, against which to lodge their complaints, share their love, etc.
Advertising will also play a role. We should be able to target people in a way that provides a much more rich return for our customers. And for those users that value their freedom, privacy, and screen space, a cheap no-ad subscription will opt them out.
Virtual goods, in the form of Avatar accessories, and perhaps advanced features will also provide additional revenue.