Company description
Pugmarks.me has been built ground-up to make online reading easy and enjoyable. Pugmarks.me brings you articles you will love reading based on your context which includes who you are, who do you trust and what you like reading. With Pugmarks.me, the right articles find their way to you, so that you only spend time reading them, not searching for them.
Our ways of making the web more readable :
Pugmarks.me uses context to personalize your favorite sites to show you articles you should not miss.
Pugmarks.me uses context to make relevant recommendations from the recent web, and people you trust – on any article.
Pugmarks.me uses context to bring you hot topics and insights gathered from articles on those topics.
Team
Venkatesh Sharma
Venkatesh brings rich systems experience into Insieve. He has worked at Veritas, NetApp, Sonoa, and Agami on scalable file systems and caching. Venkatesh has an under graduate degree from Mysore University’s SJCE. Venkatesh was involved in critical projects like scaling of VxFS, High Performance Caching at Sonoa. He is also an avid runner.
Bharath Mohan
Bharath has a Phd in Information Retrieval from IISc, has worked at Google, and other startups before diving into Insieve. He also has a graduate degree in Computer Science from IISc, and an under-graduate degree from Mysore University’s SJCE. Bharath is an information dissemination enthusiast, and has spent many years pondering about the appropriate spread of information through society. At Google, Bharath was involved with Google News, and worked on text retrieval and ranking algorithms.
Adityanag Nagesh
Aditya brings rich consulting and customer development experience to Insieve. Before taking on customer development at Insieve, Aditya spent several years in SAP, in consultant and developer roles. Aditya graduated in Computer Science from RV College of Engineering in Bangalore.
Elvis Joel D'Souza
Elvis is our chief hacker. Being a machine learning and NLP enthusiast, he has created several mashups that do intelligent processing over the years. Elvis is a graduate of PESIT, Bangalore in Computer Science. He has interned at inMobi and Microsoft Research earlier.
Hormis Tharakan
Hormis is a gaming and game development enthusiast, and dreams of setting up his own game studio soon. In his spare time, Hormis has been sampling all programming languages and failing to find any that he hates. Earlier, Hormis has worked at Bosch on navigational data processing. As a freelancer, he has created magazine reader apps for iOS, and games for Microsoft Surface. Hormis has a BTech in Computer Science from Rajagiri Engineering College near Cochin, Kerala.
Sunil Nandihalli
Sunil is our chief mathematician. Give him some free time, and he's off solving hard differential equations. In recent times, Clojure has been competing for mind share. Now Insieve is there too, challenging him to solve information flow networks. Sunil has a BTech from IIT Chennai, in Mechanical Engineering and an MS in computational sciences from Mississipi State University. He has worked on computational geometry, OpenGL, Decision Trees, High dimension data modeling among other things. Sunil calls himself a "proficient computational scientist", and he's being humble when he says that.
Chitra Rao
Chitra, our chief care taker, ensures everything is running smooth in our office. There's no worse programmer than an hungry one - and Chitra ensures they cant blame their bugs on hunger. Chitra brings tons of experience in facilities and administration, and knows how startups differ from established companies. Chitra helps Insieve with facilities, accounting, administration, and a lot of other things as well. She often surprises us with samosas, maddur vadas and the like.
Abhay GA
Abhay sees rhythm in programming, just the way he does in Carnatic music. After a long prelude (alaap for more than 10 years) in systems - where he has dabbled with kernels, drivers and network processors at Ericsson, Sonoa, and Philips - he's now taking a jump into information retrieval systems. Abhay has a masters in Computer Science from IIT Mumbai, and a BE from MS Ramaiah college from Bangalore.
Ishneet Grover
Ishneet, fights for the users - whenever we try to push features down their throats. When you walk by the office and you hear voices like "What is the product?", "Who is the user?", "Why should he use this?", you know Ishneet is working hard to make our products a lot more usable. She is also responsible for keeping the post-it business alive. Oh, did we tell you she's a star UX/Product designer from IIT Mumbai's design school?
Business model
When we have a critical mass on the Pugmarks.me platform,
we will pursue these business models:
1) Sponsored content : We have the context and interest graph of our users.
We will show promoted articles that are relevant to the context of the user.
2) Freemium model : We will offer premium features to enterprise customers.
3) Paid content : Our network will have qualified readers and we will offer
them high quality pay-per-view content.
Competitive advantage
We take online reading to a higher plane clearly because of our ability to understand and harness the Context of the reader. Context can be leveraged without expecting users to visit Pugmarks.me. One such scenario is reading an article on the web – Pugmarks.me automatically notifies the user if there is any ambient reading he can do around the current article. This ensures an untethered contextual
web experience that our competitors lack.
Investors
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