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Location: # 3/1, 2nd floor, Dewan Madhavrao road, Basavanagudi, Bangalore, India India
Founded in: 2011
Stage: Revenue generating
Number of employees: 6-15
Funding history:
- Date: 04/2012, Seed: undisclosed amount (post valuation: undisclosed amount).
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Bangalore, India India
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Company description has been built ground-up to make online reading easy and enjoyable. brings you articles you will love reading based on your context which includes who you are, who do you trust and what you like reading. With, the right articles find their way to you, so that you only spend time reading them, not searching for them.

Our ways of making the web more readable : uses context to personalize your favorite sites to show you articles you should not miss. uses context to make relevant recommendations from the recent web, and people you trust – on any article. uses context to bring you hot topics and insights gathered  from articles on those topics.

Business model

When we have a critical mass on the platform,
we will pursue these business models:

1) Sponsored content : We have the context and interest graph of our users.
We will show promoted articles that are relevant to the context of the user.

2) Freemium model : We will offer premium features to enterprise customers.

3) Paid content : Our network will have qualified readers and we will offer
them high quality pay-per-view content.




Competitive advantage

We take online reading to a higher plane clearly because of our ability to understand and harness the Context of the reader. Context can be leveraged without expecting users to visit One such scenario is reading an article on the web – automatically notifies the user if there is any ambient reading he can do around the current article. This ensures an untethered contextual
web experience that our competitors lack.