PromoAid

PromoAid is a company that has streamlined how marketers and agencies screen, research and select marketing programs used to execute their strategic plans by providing a one-of-a-kind marketing data platform service containing comprehensive information on marketing service vendors.

Ronnie Perchik is a seasoned professional with over 25 years of experience in consumer promotion, marketing services and Internet related programs. His experience includes start-ups to established business, sales to sales/senior management.  He started PromoAid in June 2008 after years of personally experiencing the difficulty that consumer companies have connecting with suppliers who supply marketing services.  His past experience includes: 

• Senior Vice President for Upromise, Inc., a loyalty based Consumer Promotion Company, where he ran the Grocery/CPG business unit
• Vice President of Sales for Publications International, developed a revenue producing business model utilizing company’s recipe magazines
• Vice President of Sales, Principle, SalesHound.com, which was successfully sold to Gannett, Tribune Company and Knight-Ridder and currently operates under the business name of ShopLocal
• 13 year tenure with both Catalina Marketing and ActMedia, Inc., where his responsibilities included sales management, program development and sales positions both domestically and in Canada earning numerous awards at both companies for his top revenue producing teams, managing the launch of the Instant Coupon Machine and individual sales accomplishments
• Current Board Advisor for Evincii, Inc., which provides a search engine that delivers consumer, retailer, and advertiser values for online searches

Terri Lydon has 10+ years of experience in the consumer promotion industry on both the client and agency sides.  She has developed and executed integrated marketing programs complete with a variety of consumer promotion tactics including printed and on-line coupons, targeted direct mail, on-line sweepstakes, etc.  Terri has extensive experience in leading and managing cross-functional teams and has been continually recognized as a individual and team motivator.  Her past positions include:

Brand/Corporate Identity Manager at Navteq, responsible for the development and roll out of the new corporate identity, including logo development, building signage, corporate presentations, and all marketing materials                                                   

Terri has 10+ years of experience in the consumer promotion industry on both the client and agency sides.  She has developed and executed integrated marketing programs complete with a variety of consumer promotion tactics including printed and on-line coupons, targeted direct mail, on-line sweepstakes, etc.  Terri has extensive experience in leading and managing cross-functional teams and has been continually recognized as a individual and team motivator.  Her past positions include:

•  Brand Management at Kraft Foods, responsible for the successful launch of 3 new products, including a $23M brand delivering on-trend product to targeted consumer market as well as the elimination of department complexity and costs from production processes resulting in P&L impact of +$5.4M
• Account Supervisor at Hoffman York Advertising Agency,  developed various business-to-business and business-to-consumer strategies for new businesses  
• Brand/Corporate Identity Manager at Navteq, responsible for the development and roll out of the new corporate identity, including logo development, building signage, corporate presentations, and all marketing materials                                                  

PromoAid has created a Cars.com-type data interface for Agencies and Marketers to source promotional tactics and services to execute their strategic marketing plans.  We provided a turn-key service through our automated system, along with our expertise, that identifies and connects our clients with relevant marketing tactics and services necessary for them to effectively market their brands. 

Marketers have relied on internal staff & agencies to research and provide detailed information on available marketing programs and to collect data from vendors. Neither is staffed to provide these services and therefore have relied on industry directories and databases (e.g. PMA, Promo Magazine, DMA, AMA, MarketingMine). These directories provide limited, dated information and do not meet the needs of the marketers/agencies as a turn-key solution to their needs.