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PromoAid
Location: 828 Davis Street, Suite 307, Evanston, Illinois, United States United States
Founded in: 2008
Stage: Post-launch
Number of employees: 6-15
Funding history:
- Date: 01/2009, Seed: $350 k
Short URL: vator.co/promoaid
Followers (90)
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PromoAid

Much more than a marketing directory
Startup/business
Evanston, Illinois, United States United States
http://www.promoaid.com
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Company description

PromoAid is a company that has streamlined how marketers and agencies screen, research and select marketing programs used to execute their strategic plans by providing a one-of-a-kind marketing data platform service containing comprehensive information on marketing service vendors.


Team
  • Ronnie Perchik
    Ronnie Perchik | Team member
    Ronnie Perchik is a seasoned professional with over 25 years of experience spanning consumer promotion, marketing services, and Internet-related programs. He started PromoAid in 2008 after years of experiencing the difficulty that consumer compani...
Business model

PromoAid has created a Cars.com-type data interface for Agencies and Marketers to source promotional tactics and services to execute their strategic marketing plans.  We provided a turn-key service through our automated system, along with our expertise, that identifies and connects our clients with relevant marketing tactics and services necessary for them to effectively market their brands. 

 

Competitive advantage

Marketers have relied on internal staff & agencies to research and provide detailed information on available marketing programs and to collect data from vendors. Neither is staffed to provide these services and therefore have relied on industry directories and databases (e.g. PMA, Promo Magazine, DMA, AMA, MarketingMine). These directories provide limited, dated information and do not meet the needs of the marketers/agencies as a turn-key solution to their needs.