Company description
Plug.dj is an international community where people enjoy music and videos together in a real-time socially interactive environment. Our users choose from a wide array of expressive characters, join any number of virtual rooms where they can discover and share music and videos, and communicate with international cohorts using our real-time chat translation.
Plug.dj enables brands to provide an interactive, deeply immersive and real-time media experience for consumers worldwide. Our average user spends over 50 minutes on the site per visit while actively engaging in the social consumption of videos and music, gaming mechanics, international chat and social media integration that leaves the user with a positive brand association experience.
Whether, it's music, comedy, movies, or live events, we're a platform for group real-time digital content consumption.
We have a great vision for Plug.dj and are well on our way to building a successful company. As a reference to the stickiness of our product, I've included some noteworthy stats on our traction through our beta phase:
- We've had +1.1 million users register to date across +191 countries
- Average user spends 50 minutes on the site per visit with 30% spending over 30 minutes per visit. Our more engaged users spend multiple hours on the site per visit daily.
- Plug.dj is already translated into 9 languages and our real-time chat translation enables people to communicate regardless of their native tongue
Team
Our core team consistes of technologists, musicians, and entrepreneurs that are experts in their respective areas. We all take ownership over our individual responsibilities and thrive on collaboration to build the best product we can for our international community. Please see our profiles for more details.
FOUNDERS
Steven Sacks - Product/Vision/Tech
LinkedIn
Former CEO JamCloud, Inc. Developer of open source Gaia Flash Framework, used by top design agencies worldwide International EDM DJ for 16 years
Alex Reinlieb - Business/Operations
Former Head of Product at Lifebooker, Head of Business Development at Worklight (acquired by IBM), Multi-instrumentalist
Jason Grunstra - Community
MyFreeImplants, over $10M in revenue with international press coverage. World traveler of over 45 countries
Business model
Plug.dj enables brands to provide an interactive, deeply immersive and real-time media experience for consumers worldwide. Our average user spends over 50 minutes on the site per visit while actively engaging in the social consumption of videos and music, gaming mechanics, international chat and social media integration that leaves the user with a positive brand association experience.
Revenue Streams (will explain our strategy in greater detail offline)
- Virtual Goods (avatars, backgrounds, dj effects)
- Native Advertising through deeply immersive brand experiences
- Live streaming of events (pay-per-view/subscription)
- Affiliate Sales through product placement
Problems we’re tackling
- Discovering content from outside your social circle is hard
- People are social but consuming content online is lonely
- Content licensing and distribution restrictions
- Language barriers
- Accessing a highly engaged audience
- Revenue generation for artists and content producers
- A&R platform for labels/management
Competitive advantage
We're focused on creating realtime interactive communities around digital consumption in a way other services are not. We're not about the current social norm focusing on what has just happened, but rather experiencing it together with cohorts around the world. Our proprietary technology is a platform that enables our customers to consume content together and interact in realtime as well as enable musicians//brands to distribute content.