PlayUp specializes in building mobile communities around sports. The company was founded by Australian entrepreneurs in 2007 to develop mobile-based sports/social gaming applications. In 2010 PlayUp games were distributed in more than 20 countries in Europe, Asia and Africa. The PlayUp social network is the first real-time, mass-market social gaming platform enabling users globally to interact via their mobile devices during live games.
The PlayUp app, debuting in the U.S. this month, can be downloaded for free at http://playup.com/apps/