Company description
PlayMyAd, Inc. owns and operates a web based marketplace for digital out of home advertising. Our marketplace brings together digital out of home networks and advertisers. Currently, our marketplace gives advertisers' access to ad space on TVs at over 800 gas stations nationwide with plans to expand to movie theaters, elevators, grocery stores and shopping malls.
Team
Justin Phan, CEO & Founder
Prior to founding PlayMyAd, Justin spent four years with AdtekMedia, owner and operator of PumpTop TV, the largest Digital Out of Home network at gas stations. He held the following titles within the Digital Out of Home industry: Marketing Specialist, Marketing Assistant, Network Manager, Media Manager, Account Manager - Retailer, Field Technician, and Engineer. He has the widest range of experience of any individual in the Digital Out of Home industry.
Justin Phan has a bachelor’s degree from Cal State University, Fullerton, where he majored in Business Administration with a concentration in Entrepreneurship.
Zoe Myerson, Vice President of Advertising Sales
Zoe Myerson is an advertising sales leader, with a proven track record as a catalyst for growth for some of the biggest names in the Internet. Myerson has over 25 years of experience; having held positions as the Director of Worldwide Advertising Sales for Crowdgather.com and as the Director of Advertising Sales and the Co-Founder of Overture.com (currently known as Yahoo! Search Marketing), where she was a key player in the creation of the first cost-per-click revenue model. In 1996, prior to joining GoTo.com, she successfully opened the first Los Angeles office and oversaw the growth and expansion of the southwest region for Yahoo.com.
She is known for her ability to create multi-millions of dollars of revenue streams for "New" media, such as "spot" cable for National Cable Communications, teenage telephone advertising for VoiceWeb, Internet Banner Advertising for Yahoo, and the first CPC model in existence for Overture. In addition, her work includes advertising sales and management with Newsweek Magazine, and 6 years with Playboy magazine as the Director of Adverting Sales for the Mid-West.
Myerson has also served as a consultant specializing in advertising sales training, systems, strategies, forecasting and competitive market research.
Zoe lives in Los Angeles with her son and enjoys skiing, tennis, basketball and working out.
Business model
Advertisers can use PlayMyAd.com to research, plan, and purchase ad space free of charge.
Digital out of home networks (screen owners) can list their ad space on PlayMyAd.com free of charge.
PlayMyAd makes money by withholding a percentage of every sale and distributing the rest to the appropriate Digital Out-of-Home networks (screen owners).
Competitive advantage
Intellectual Property
- Provisional Patent: Web based marketplace for Digital Out of Home Advertising (PlayMyAd.com)
- Trademark: PlayMyAd name and logo
Highly Experienced Management Team
- Justin Phan has the widest range of experience in the Digital Out of Home Industry.
- Zoe Myerson has over 25 years of advertising sales experience, co-founded Overture (now Yahoo Search Marketing) and created the first cost per click advertising model.
- John Tran has over 9 years of experience at Walt Disney as a senior art director and web development specialist.
Superior Development Team & Operations Model
The internal structure of our design & development team combined with superior industry experience enables PlayMyAd to build better technology than our competitors at a faster rate and at a significantly lower cost.
Technology
We have the most comprehensive and advanced technology. Our web based marketplace enables advertisers to:
- Purchase ad space at a single location or multiple locations.
- Purchase any size or format of ad space (banner ads, video ads)
- Purchase ad space that targets specific demographics and geographic locations.
- Quickly create an ad using our ad generation system.
- Manage multiple campaigns.
Justin Phan
I like this update!
