All contestants:
PhotoSpotLand
Location: The Hoston Mix 86/90 Paul St, London, New York, United Kingdom, EC2A 4NE , United Kingdom
Founded in: 2014
Stage: Beta (public testing)
Number of employees: 1-5
Funding history:
- Date: 04/2014, Seed: $60 k
Short URL: vator.co/photospotland
Followers (153)
Awards and mentions
12262_1027
Winner of technical prize as better marketing startegy

PhotoSpotLand

How to shoot great photos in great places. With great people...or alone. New York | Catania
Startup/business
New York, United Kingdom United Kingdom
http://www.photospotland.com

How to shoot great photos in great places. With great people...or alone.
People love to share photos. We help them suggesting great places and creating great shooting experience. We don't share photos. Our users are anyone with the Passion for photography, from enthusiast to pro.
They all have needs in common: where to shoot; How to shoot; Shoot!

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Company description

How to shoot great photos in great places. With great people...or alone. 

NOTE: at the end few notes upon judge valutation, thanks

Connecting people with common passions: travel, photography, culture.

London | New York | Catania | Monza

Today killer app on web and mobile is sharing photos, and people now love to share great photos.

PhotoSpotLand help them suggesting great places to do it and creating great shooting experience, with great people or...alone. We are a step above sharing photos and we don't share photos.

PhotoSpotLand is the essential instrument of where, how, what and with whom to take pictures around the world and to propose and aggregate photographers communities to share the experience.

A community where people loving photography can share best locations/events where to shoot great photos, how, when and with whom to shoot.

Are you an enthusiast or amateur or pro photographer? We will help on your journey to focus on your calling as a photographer, as you can only focus and capture the souls of your photographs.

Our users are anyone who share the Passion for photography, anyone feeling emotions shooting a photo. No matter if they are enthusiast, amateur, semi-professional or professional, including blind photographers!

They all have needs in common, and we the the solution in a web/mobile platform.

A) Where to shoot great pictures

B) How to shoot great pictures

C) Shoot great pictures.

Anyone loving photos use PhotoSpotLand to ask: what, where, with whom and when to shoot great photos.

The aim of PhotoSpotLand™ is also to aggregate the micro-communities that spontaneously grow around the most popular photo-shooting Spots to share experience and knowledge.
‘Spot’, because we are interested in whatever can create interest to our users like landscapes,  coastlines, mountain ranges, buildings or bridges, religious events cultural events, festivals, carnivals or once in a life time events such as volcano eruptions or lunar eclipses; in conclusion all the Spots where it is possible to take remarkable shots.

Our target is not to duplicate or recreate any of the existing social networks or mobile applications, but is to produce a tool that will allow and promote different level of information sharing, by using web or mobile on the Spot.

PhotoSpotLand™ allows photographers to plan in advance and with efficiency the best Spot with the best position, at the best time, with the right gears with advice from those who have shot there before.

Using PhotoSpotLand™ before leaving home you can find out if any other photographer is visiting the spot at the same time as you, and how he is organizing is trip. 

And when on the spot can discover who already are around, sharing advice, gears, backup problems (battery fault, a miss tripod or flash etc). Receive immediate updates about parking spaces, wind, if there is any dangerous situations etc….by using the map you can visualize all the nearest photographers, find out which photographic equipment they have, and brand and model of the gear they use as who is available to give advice. The app will also allow the photographer to send messages to each other, so if while you are on the spot and encounter a technical problems (like a battery failure), or need a different tool for your camera you can find if anyone in the vicinity is able to help. Or only  the experience to shoot together...You also may ask a close by and more experienced photographer how to take the best shot. 

And if there are nearest blind photographers offer to advice and guide. 

So PhotoSpotLand™ solves practical problems of anyone who share the passion for photography giving them the chance to plan, to shared experience and meet others with the same passion, having fun and saving money. On a timeline base we also connecting photographers with people who've taken photos of that spot before!

We want to change the way people shoot photos. We will help on users journey to focus on users calling as a photographer, as she can only focus and capture the souls of her photographs...Alone or on a shared experience.

With a special project, we also want to help blind photographers, we are sure that blind and 'normal' photographers can transmit and exchange one each other enthusiasm, new vision, and experience.

The market is so big, we adress potentially million of users worldwide. Think how many PhotoSpotLand user we can catch just in famous Spots like Piazza di Spagna in Rome, Piccadilly Circus in London, Time Sq in NYC etc. hundreds of thousands a day, often creating  micro-communities.

On the biz model side, customers are big and medium players in the photo market industry and in tourist industry. We are customers broker, as every community born to. Collecting our users/photographers deep data and information, for each user We know: Users Photographic Gears, oldest, newest, lens,software, hardware, smartphone, tablet etc. We also know annual spending ans gears wish list. And thanks to our timeline we know travel begaviour and plans.

Main revenue model is native and traditional advertising, sponsorized spots etc. Only US Social Travel Market is more than 100million $

The team include experts in marketing, communication, social media, photography, PR, design, professional journalist, DB management and in our advisory board we had expert in marketing and opinion research, usability, famous photographers etc.

Mario Bucolo (Founder & CEO)
Serial Entrepreneurs, Intnl Mktg, Comm, Social media expert & Awards winning professional photographer 

Mark Fabiani (Strategic, PR legal and Communications Counsel)
Special Counsel to President Clinton Chief of Communications, Al Gore Presidential Campaign, Deputy Mayor of Los Angeles 

Luca Marturana (CTO)
Master degree(cum laude)on Computer Engineering.Skills on scalableDBenvironments,a plethora of programming languages,including mobile apps. 

Mirko Santangelo (chief designer)
Visual Designer & Adobe Certified Expert 

Cinzia Costanzo (content and social media manager)
Master degree in History and Conservation of Artistic Heritage, Content editor of Museumland.net. Expert in Social Media and visual arts. 

Alberto Ottimo iOS Developer 

Paolo Zellner (Financial Strategies Counsel)
Free Thinker, A lifetime Banker 

Our competitors are fragmented and/or not focused, mainly dediated to sharing photos or location without a clear focus point, we are a step above, we help their users. Our main competitors are tradional magazine where our paying customer spent every months incredible amount of money.

Our mobile app (ready in summer) will be the only one to work in bidirectional, interactive, mode also when NO data connection. Useful for travelers want to save money on data roaming. We use our special technology, U.S. Patent Pending

NOTE: we have clear idea and plans on how to attract mass market audiences and how to get them to use the app/service on a regular enough basis. BUT due to public aspect of this form we can't share, we will more than happy to provide this information to judges on private base thanks.

NOTE for judges:

Team:

Judge "Wouldn't expect to see the second person listed in a small company team to be PR, Legal and Strategic. These skills are more important later." In fact Mark Fabiani is our co-founder and advisor, main role is to support us in the US market.

Novelty and product/service

Judges: "But I'm not sure it's the top priority for many people. It isn't clear enough from the summary how PhotoSpotLand will make the photos better and create a wow moment for people.", "Do we need another photo app? Is this a big enough market?"

Are same users that will create photospots around the world, we don't "make teh photos better" we advice users where to find great place where and when and hwo to shoot great photos. Isn't only an app but an entire platform and thanks to the project idea we are outside from sharing photo market/apps, totally different from other apps.

Commercial viability

Judges: "It will take something amazing from the product to get lots of users and make money.", "Would anyone actually pay for info they can probably find via Google?"

yes, of course traction is the main point. On the second opinion, our users don't pay and in anycase info we shares are'nt on google ;)

Thanks 

 


Team
  • Mario Bucolo
    Mario Bucolo | Founder
    Serial entrepreneur.
 International marketing, communication and social media expert. 
Awards winning professional photographer.

Business model

We will operate in a large market, both on users side (hundreds of millions worldwide) and on our customers, around 100 big players spending normally more than 2 bln$ yearly in traditional advertising (press, billboard etc) and hundresd of thousands small and medium player worldwide.

And actually we are the only one can provide high detailed users data.

We are customers broker, as every community born to. Collecting our users/photographers deep data and information, we will offer a 'DNA' like profile, 'pure gold' for marketing departments and advertisers that can't have otherwise deep targeted data. We know our users gear (and how  old are the gears), wish list, travel itinerary, history and plan, and how much they spend yearly. 

We talk with our customers about their need to know in deep users behavior that they can't acquire by a traditional newspaper/magazine adv.

Our customers are players in the photo market like Nikon, Canon, Sony, Fuji, Pentax, Olympus, Leica, Panasonic. Lens producers like Sigma and Tamron or Manfrotto/Gizmo for tripod etc. But also big or local retailer such B&H and Adorama (they advertise in every photo magazine in US with 8/10 pages each month). 

We also deal on ENTERPRISE market, if a company (architecture firm, travel magazine etc) need a photo in a spot, it can launch a job and if there is any photographer check-in nearest he can accept the job and going to shhot upon assignment.

 Our company goal is to create large network of engaged users, differentiated through user experience, and defensible through network effects.

 We forecast an Ebitda of 4,8mln$ in 36 months.

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On users side we target every one love shooting photos, from enthusiast to amateur to pro. The have common needs:

A) Where to shoot great pictures

B) How to shoot great pictures

C) Shoot great pictures.

NOTE: we have clear idea and plans on how to attract mass market audiences and how to get them to use the app/service on a regular enough basis. BUT due to public aspect of this form we can't share, we will more than happy to provide this information to judges on privat ebase thanks.

Competitive advantage

We are a step above our competitors, they are fragmented and/or not focused, mainly dediated to sharing photos or location without a clear focus point: Flickr, Panoramio, Sonar, Foursquare, Pro Photo Spots, Gogobot, Wipolo etc are single purpose instead of a set of tools available as on our platform PhotoSpotLand™. Our competitive advantage is to provide existing and new services/tool in a focused, integrated, web-mobile platform. PhotoSpotLand™ allow photographers to find  a one stop shop for all things related to their passion. For photographic market players, data sourced from PhotoSpotLand™ will be a relevant tool to better focus on users needs.

We operate at horizontal level above the competitors level, exploiting the 'shoot beautiful photos' goal of all the users are actually overwhelmed from the passion to shoot pictures and sharing them. 

We are a step above, we learn users on how to shoot great photos in great places.

We also have a strong and high qualified team and a dream advisory board.