PeerDeal.com is an “eBay for media licensing”. We’re building an online marketplace for user generated content (UGC) producers and media buyers to easily trade commercial licenses easily, efficiently and legally.
Today’s increasingly sophisticated UGC creators of popular photos, videos, and audio media, have an evolving need to easily license, track, and monetize their copyrights fairly–just like any media company. However, large media companies have the advantage of in-house lawyers and custom database systems to negotiate and manage their media properties overtime.
PeerDeal empowers anyone who captures or creates original content to license their IP (intellectual property) rights to publishers, news broadcasters, commercialblog sites, filmmakers, and other prospective licensees.
Likewise, content distributors (Licensees) have a growing need to leverage and track UGC media licenses on their commercial platforms. Yet, the industry continues tolack a shared service that can help facilitate UGC-friendly licensing across media platforms and companies, in a fair and legal manner.
Edrolfo Leones - President, Co-Founder
Before co-founding PeerDeal.com, Inc., Edrolfo was the Director of Global Media Asset Management Strategies at The Walt Disney Company. Edrolfo helped to pioneer several technology initiatives involving digital media asset management, IP rights management, media nomenclature and taxonomies, and content search and discovery.
Edrolfo holds an MBA from the University of Southern California and a BA from USC School of Cinematic Arts.
Suzanne Kessler - Chief Legal Officer, Co-Founder
Suzanne is a practicing entertainment attorney and documentary filmmaker. She was the VP of Business Development at Universal Music Group in Nashville after serving as the Business & Legal Affairs Director at A&M Records and then Universal Music Group corporate in Los Angeles. In 2006, she co‐produced the A&E Network documentary “Hairdos & Heartaches: The Women of Country Music”. Suzanne is also an Adjunct Professor at Vanderbilt Law School, teaching Entertainment Industry Transactions and IP Licensing within the Technology and Entertainment Law Program.
Suzanne is a graduate of Brown University and Stanford Law School.
Marty Harris - Chief Technology Officer
After leaving his post as the Director of R&D at the Getty Institute in 1998, Marty has consulted for Adobe, Inc. and Albathion Software and launched Internet startups including MyShowz, Inc. and QuickDog, Inc. He brings seasoned experience as a CEO for his last venture and continues to work as an entrepreneur and technology strategist with expertise in data aggregation, search architecture algorithms and systems operations.
Tim Phillips - SVP, Product Management
Tim is the CEO of Quadera, Inc., a Los Angeles based systems integrator. Tim brings an extensive business, technology and services background with him to PeerDeal. He began his career as an investment advisor for the Capital Group and later founded the Phillips Group. Later he joined PeopleSupport when it was a startup as Director of Professional Services, where he helped drive revenue growth from zero to $30 million in 24 months, leading to a successful IPO.
Tim holds an MBA from USC, a B.S. in Economics from UCLA and is a certified Project Management Professional, in addition to Series 7, Microsoft and Sun.
Joseph Kim - Chief Marketing Officer
Joseph is a marketing executive with deep knowledge in product development, branding and consumer behavior. As the marketing director of multiple consumer electronics companies over the past decade, he has introduced and branded dozens of new products. In 2004 he founded GDI Marketing where he created, developed and launched HoverSaucer, IndieDesignerLabels.com, and IndieShopper.com.
Joseph holds an MBA and a BS with emphases in marketing, advertising and promotions from the University of Southern California, Marshall School of Business.
Jacob Everist – VP, Software Engineering
Jacob Everist is currently a PhD candidate at the University of Southern California in computer science with a focus on robotics. He has previously worked on a technology startup in online English conversation practice, as well as working for such companies as The Aerospace Corporation, Mentor Graphics, and Credence Systems.
Unlike a microstock clearing house currently used by semi-professional content creators, PeerDeal doesn't act as a publishing agent on behalf of copyright owners, nor do we take partial ownership rights away from them. We simply provide a trading place for two or more parties to meet and make a deal.
Then we help manage information to track licensing activity over time, like an appointment calendar for license agreements. At the close of every successful deal, we deduct a fixed percentage fee from the closing price and complete the transaction through PayPal. Easy and simple.