Location: 80 Aberdeen St. Suite 401 Ottawa, Ontario Canada, Ottawa, K1S 5R5, Canada Canada

Stage: Beta (public testing)
Number of employees: 16-30
Profitable year: 2010
Short URL: vator.co/overlay-tv

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Patrick Phelan

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Overlay.TV

Overlay.TV Watch it. Click it. Get it.
Startup/business
Canada Canada Canada

http://www.overlay.tv

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Video Music Advertising Marketing Brand marketing New Information technology Digital media Entertainment

About

Video/documents

Company description

OverlayTV is an Ottawa based tech start-up. We’ve built video overlay technology that transforms online video from a passive view, or single-click, to a fully interactive experience for content delivery and direct response campaigns.

We’ve seen engagement rates of over 50%, and time-spent on page > 5 minutes. Essentially we create very sticky and fun engagement experiences for fans and brand consumers.

Business model

Affiliate/User Gen, Ad, Platform License, Custom Products