The exponentially growing number of websites means an increasingly unmanageable number of relevant search results. Thus the next crucial issue is not relevancy. It's trust (which is subjective). The first of Optevi's tools enables a user-set bundle of websites to prioritize and re-rank search results so that the most trusted come first. This is in stark contrast to our competition where over 95% of the time users are almost assured to NOT get results from their favorite sources.

Overview: eMarketer.com projects that search-engine advertising revenues will exceed $3B in 2006. A few large players (e.g., Google, Yahoo, MSN, AOL, ASK) dominate the market, and over 100 secondary search players address underserved needs. The Need: It is increasingly difficult for users to get the search results they need because: • Indexed web content grows exponentially. Consequently, the number of search results that are relevant to search criteria will get increasingly unmanageable. • Search engines limit the number of results a user can see. Consequently users’ favorite sites can easily be ignored or scattered among less trustworthy sites. • Factually incorrect information and variously distasteful opinions exists in abundance. In its first year after closing this funding round, Optevi is intent on being a premier provider of 0.1% of all Internet searches. As Optevi is sufficiently publicized, revenue will be derived initially via clickthrough advertising presented alongside search results. Ad placement will be auctioned off to advertisers ranging from Fortune 500 companies to local businesses through affiliations with advertising networks such as Kanoodle.

How Optevi Addresses Search Issues (Unique Selling Proposition): Optevi dramatically increases search efficiency by enabling users to create their own hierarchy of trusted websites. Users’ trusted sources appear first in their search results and other web sources are included. Optevi reduces Search Engine Spam by creating control over the results ranking process. Service Description: Optevi features a suite of 6 tools that are patent-pending improvements to the Internet search (1-3) and browsing (4-6) experience. 1. “Bundles” - Prioritizes results based on personal hierarchies of trusted domains. 2. “SearchStyle” - Delivers highly specific search results. 3. “Target Number” - Ensures a manageable number of search results. 4. “Breadcrumbs” - Provides intuitive visual surfing history. 5. “Contact Sheets” - Offers a visual overview of favorite sites. 6. “PVCs” - Enables better control over troublesome cookies.

Dan Abrams - Founder & President Mr. Abrams created and launched Collegiate Insight's CSME course scheduling software while at the University of Michigan. He earned his first patent in 1997 (#5,652,603) for a 3-D computer mouse. Mr. Abrams also writes a poker strategy column for Card Player magazine. Sami Vaaraniemi - SVP Programming Mr. Vaaraniemi has been working as a software developer since 1992. He worked seven years for Nokia Research Center, writing software and researching topics such as applications of object oriented modeling in the telecom world and distributed collaborative software design. Recently, Mr. Vaaraniemi has been running his own software consultancy at Capehill Software. John Stack - Vice President Mr. Stack has extensive leadership experience in software development and marketing. Mr. Stackwas Managing Director of the Americas at Presence Online, which was purchased by IBM, ISV Program Manager at IBM's Groupware Brand Lotus, and Executive Director of Product Development at InfoImage, where he developed Freedom, an enterprise information portal. Christopher Robbins - Graphic Artist / Design Consultant Mr. Robbins has worked as a designer and developer for such organizations as the Museum for African Art, in New York City; the Union Bank of Switzerland, in New York City; the Children's Discovery Centre, in London; and a Reuters "dotcom" joint-venture. He is currently exploring physical interfaces to digital media at the Rhode Island School of Design (RISD). Mike Abrams - Business Advisor Mike Abrams was on the team that developed the Universal Product Code / UPC symbol and was a Senior Consultant for McKinsey. His decades of experience include executive posts at American Express, AIG, & Shell Oil. Mr. Abrams has an M.B.A. from Columbia. Josh Millet - Business Advisor Mr. Millet developed and launched an improved test prep website called Number2.com which now receives over 40 million hits per month . Number2.com was ultimately acquired by Xap Corporation, a software company based in Culver City, CA

Optevi’s creation has been well documented over the past few years (active development: Autumn of 2004 / set up Optevi.com: January of 2005) . In August of 2005, Optevi survived an extensive prior art search by the patent attorneys Gottlieb, Rackman & Reisman (NYC). On August 29th, 2005 Optevi’s tools became officially “patent-pending”.