Location: 1800 N Highland Ave, 3rd Floor, Los Angeles, California, United States United States
Founded in: 2015
Stage: Revenue generating
Number of employees: 6-15
Funding history:
- Date: 08/2016, Seed: $750 k (post valuation: undisclosed amount).
Investment Firms: Serra Ventures
- Date: 06/2016, Seed: $1.25 M (post valuation: undisclosed amount).
- Date: 01/2016, Seed: $500 k (post valuation: undisclosed amount).
Investors: Ed Kniep
Short URL:
Awards and mentions
Finalist of Vator Splash LA 2016 Global competition


Earn 7% Dining Cash Back On Every Purchase
Los Angeles, California, United States United States
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Company description


OPER (Order. Pay. Earn. Redeem) is the first mobile payment of it's kind offering free transactions to merchants. No more credit card fees, commissions, or montly fees.  For users - earn 5% back on every purchase into one central rewards account. 



  • David Laiderman
    David Laiderman | Founder
    An experienced entrepreneur with deep industry experience in online commerce, food transactions, and market expansion. David has sold 3 different companies within the food commerce space.
  • Todd Kobrin
    Todd Kobrin | Team member
  • Scott Hunley
    Scott Hunley | Team member
    I'm an enthusiastic marketing professional with 10+ years experience running the marketing department for a 64 unit franchise of Domino's Pizza. I also have experience marketing tech start-ups as well as advertising agency & direct sales experience.
  • Craig Ceranna
    Craig Ceranna | Team member
Business model

We are a data company scaling as a consumer facing payment app.  By offering free transactions and hyper targeted geo fenced advertising to our customers, we can scale our business profitably while we develop our data packaging to be sold into enterprise chains as well as other large corporations in need of offline transaction level data.

Competitive advantage

To merchants/restaurants, we offer free credit card processing (first mover).  To users, we offer a non-conflicting 5% dining cash back reward (highest cumulative reward platform).

Serra Ventures, LLC, along with Serra Capital I and Serra Capital II, work closely to provide professional advisory services and entrepreneurial capital to emerging enterprises in the Central Illinois area and other selected geographies.The Serra ...
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