OneGoodLove.com

OneGoodLove.com is an online dating site created specifically to serve the relationship-minded gay and lesbian community.  

With the evolution of dating sites serving niche markets, the “mainstream” dating sites like Match.com, eHarmony.com and Chemistry.com are primarily focused on the heterosexual customer and do not offer anything unique to the gay market. And the gay “dating” sites are really focused on short-term benefits and not long-term love, sites like Manhunt.net, Gay.com and Adam4Adam.com.  The gay and lesbian market has been forced to wear a shoe that just does not fit!..... until OneGoodLove provided a tailored solution……like Cinderella’s glass slipper!

OneGoodLove knows our solution fits like Cinderella’s glass slipper based upon our traction to date and our member feedback. Since soft launching in November 2008, oneGoodLove has registered over 45,000 members to our site. Over this same period, oneGoodLove processed over 9,500 subscriptions and recognized over $250,000 in subscription revenue (GAAP rules) over a 27 month period with limited profiles on the site

Management Team and Board of Advisors

Management Team

Frank Mastronuzzi, President - Mr. Mastronuzzi has approximately nine years of

online business development and customer acquisition experience with online

subscription businesses such as: Match.com, Reunion.com and AmericanGreetings.com.

In addition, Frank is a CPA with 10+ years of accounting and audit experience. Mr.

Mastronuzzi holds a Bachelors of Science in Accounting from University of Illinois and a

Masters in Business Administration from The University of Texas at Austin.

Tony Aly, V.P. Technology – Mr. Aly has over ten years of web development, product

development and search engine optimization experience. Tony has served in various

capacities such clients as: Reunion.com, AmericanSingles.com, JDate.com, Jlove.com,

Classmates.com, Autobytel.com and many other clients. Tony’s experience includes

extensive product development for search engine optimization and search engine

marketing. Currently, Mr. Aly has been running StaticPageBuilder.com. Mr. Aly holds a

degree from The University of Virginia in Anthropology.

Nicholas Marlin, VP - A former Olympic-level gymnast and US National Team

Member, Mr. Marlin has tremendous drive to make oneGoodLove succeed. His

experience is diverse and includes being a marketing consultant for Espree Properties,

managing operations and accounting at International Restaurant Supply, Inc. and starting

his own ecommerce company selling homebuilding materials in 2007. He graduated from

Chapman University cum laude with a B.S. in Business Administration with emphases in

Finance, Entrepreneurship, and International Business. Mr. Marlin also earned an MBA

in General Management from Cal Poly San Luis Obispo.

Anh Vu – Mr. Vu is known in the workplace as, “the triple threat,” as he has mastered

several technologies allowing him to build a site from conception to completion. The

technologies he’s proficient in include the following: (x)HTML, CSS, JavaScripts, Ajax,

PHP, ColdFusion, MySQL, Photoshop, Flash, and Illustrator. He is also responsible for

building the following sites: mylife.com, reunion.com, skullbaseinstitute.com,

thevisioncenteratchla.org, movefrog.com, luxuryskinshop.com, themensections.com,

juliennetogo.com, gobearings.com, westsiderentals.com, piercecollege.edu, and

ravemedia.net.

One of the biggest keys to success of any business is the management team. OGL's founding

team has extensive experience in the online space and a deep knowledge of the online dating

community. In addition, the management team possesses excellent general business skills as well

as a very solid track record for growing online businesses. The founding team has contributed to

growing the businesses of the following companies: Match.com, AmericanSingles.com,

JDate.com, JLove.com, Motorola, Deloitte & Touche, and Reunion.com.

In addition to the level of work experience, the founding team is extremely hard- working with a

strong work ethic. The founding team has a tremendous desire to create and grow a successful

business. Their education levels combined with their experience and desire to create a successful

business is an excellent combination and great reason to be an investor and/or partner with oGL.

Board of Advisors

oneGoodLove’s Board of Advisors cover the gamut when it comes to business experience. Each

Advisor brings a unique experience and is an expert in their respected areas. The Advisor’s

assistance and guidance has helped launch oneGoodLove. Their Board of Advisors consists of

the following members:

Matthew Skallerud – Matt is an internet pioneer especially when it comes to the Gay

and Lesbian community. In 1995, Matt founded Gaywired.com, which went on to

become one of the many sites in his Hyperion Interactive Media Corp. H.I.M Corp

launched a network of gay and lesbian content sites including GayMonkey.com,

GayWired.com, LesbianNation.com, MonkeyMatch.com, GayMarriageWorld.com,

GaySports.com, 247Gay.com and many more gay and lesbian focused content. In

addition, Matt was the author of the very-well received Gay Market Guide: A Guide To

Marketing to the Gay & Lesbian Community. In 2007, H.I.M. Corp was purchased by the

Here!TV. Matt now serves as a consultant to Here!TV and many other companies.

Rob Falk – Rob Falk serves as the Human Rights Campaign’s general counsel and

joined the organization in 2006. He supports the organization’s work by advising both the

Human Rights Campaign and the Human Rights Campaign Foundation on legal issues

including election and campaign finance law, non-profit tax issues, real estate, human

resources matters and intellectual property. Prior to joining HRC’s staff, Rob served as

general counsel of the Whitman-Walker Clinic and acting general counsel at D.C.

General Hospital. He has 15 years of private practice experience in prominent national

law firms where he concentrated on health care issues. He graduated from Yale Law

School and went to Princeton University as an undergraduate. Rob brings his legal

expertise to the OGL team along with his keen understanding of the issues facing the gay

and lesbian communities.

Robert Labatt – Most recently Mr. Labatt was CEO of ezboard, Inc. a profitable and

growing network of consumer generated and white label enthusiast communities. During

his over three year tenure at ezboard Mr. Labatt delivered the companies first profits,

conceived and released the successful successor to the company’s core community

product and negotiated and sold the company to a strategic buyer. Prior to ezboard, Mr.

Labatt was Research Director for Gartner Group’s Business to Consumer practice and

later, Web Services practice where he led the Gartner’s initial research in web services.

Before Gartner, he founded and managed a digital strategy and solutions services firm

with clients including CIBC, Magna International and MunichRE. Earlier in his career he

was a successful direct response marketer for IBM and AT&T. Mr. Labatt holds a BA in

Economics from Bishop’s University and a MBA from The University of Western

Ontario.

Mike Kelso – Mr. Kelso currently is the Director of Marketing for Rockstar Energy

Drink. Mike not only successfully launched the Rockstar brand in a hyper-competitive

space; he also was very successful at making Rockstar Energy Drink one of the premiere

brands in the market. Mike brings is strong marketing expertise, both online and off-line,

to the oGL team. He is instrumental to oGL’s customer acquisition strategy and

marketing efforts.

Shannon Wentworth – Shannon currently is President and Founder of Sweet Cruises, a lesbian cruise line focused in community involvement.  Not only has Shannon successfully launched a great product in a horrible economy but she brings lots of knowledge and experience in marketing and acquiring gay and lesbian customers.  Prior to Sweet, Shannon was a key part of management at PlanetOut.com, Gay.com and Olivia Cruises.

OneGoodLove.com revenue model has been referred to as the “trifecta of internet revenue” because it includes the following: 1) subscription revenue 2) advertising revenue and 3) lead generation revenue. 

1. Subscription Revenue- In the US alone, the gay market is estimated to spend over $70MM in annual subscription revenue on sites that don’t fit them. Our subscription revenue will grow exponentially once critical mass is obtained as OGL intends to offer both a browsing (Match.com) and matching system (eHarmony model).  OGL intends to bundle both products and therefore will extract more subscription revenue from our user base. In addition, OGL plans to also offer up additional services like GayCouplesConnect.com and LesbianCouplesConnect.com allowing committed couples to find other couples to do activities and meet other committed gay couples.
2. Advertising Revenue – Once critical mass is obtained in the market, OGL will be able to charge premiums on our advertising inventory.  In fact, in 2009 and 2010, advertising directly to the gay market increased while overall marketing spend decreased. With a wholesome and clean site, OGL will be a big brand’s dream as they will be able to efficiently target the affluent gay market.
3. Lead Generation Revenue – With this critical mass, OGL will be able to offer lead generation to industries like insurance, financial planning, adoption, automotive, travel, liquor, fashion and many more.  The US gay community has an estimated buying power of $740B in 2010 alone. Our market provides for a very fertile consumer base to generate revenue.

OneGoodLove crafted a tailored solution that fits the gay and lesbian dating community like Cinderella’s glass slipper and is a much better fit because of the following list of differentiators:

1. Our Personality Profile Test was created by a gay PhD specifically for the gay and lesbian market. The same PhD who created successful personality tests for Match.com and Yahoo Personals! Our test is also the only all-image based test on the market.

2.  Our site was built for the gay and lesbian market by the gay community and addresses key issues like HIV status and other topics of concern.

3.  OneGoodLove has gay and lesbian counselors and coaches writing relationship and dating content for our Gay Lesbian Advice Magazine (GLAM) and we have even launched a Dating 101 course online for our customers.

4. OneGoodLove gives back to the community. We encourage our subscribers to donate 5% of their subscription to charity of their choice. We have partnered with terrific organizations like HRC, GLAAD, Lambda Legal, Equality California and many others.

5. OneGoodLove’s team is very visible part of the gay community.  We are actively involved in many of the gay not-for-profit organizations. We are based in West Hollywood, CA, one of the gay centers of the world. 

6. OneGoodLove also will provide ancillary services like legal services, insurance, gay wedding planning and much more to our users providing another stream of revenue (lead generation)to our Company.