Omhu Inc.

More people living longer is changing the business of aging. We started Omhu after searching in vain for well designed products for relatives and friends who needed help with simple tasks such as walking, bathing or reaching overhead.  Pooling our collective experience in design, fashion and retail, we've created the first brand in the space known as aids for daily living.

Susy Korb, President

Susy is a brand strategist and retail expert who infuses business planning with creative vision. A co-founder of NICE Partners, a brand strategy and marketing communications firm, Susy has served a senior executive for leading luxury brands, including Tiffany, Christie’s and Harry Winston. As Chief Marketing Officer and Creative Director of Harry Winston, she directed all product design, store design, marketing, and public relations.  As SVP of global marketing for Christie’s, Susy initiated a comprehensive retail brand platform for the 200-year-old business. As the head of marketing communications for Tiffany & Co., Susy created the iconic blue box campaign that facilitated remarkable growth while maintaining the brand’s mystique. Susy has also lead more entrepreneurial environments.  In 2001, she co-founded Point One Percent, a marketing firm targeting high net worth individuals for clients such as Tiffany, Rolex, AIG and Godiva.  She has also served president of Assouline, the creative agency and book publisher.
 
Susy has a BA in Art History from Yale and attended Harvard for graduate studies in Art History. She is on the board of New Yorkers for Children, a not-for-profit organization dedicated to improving the welfare of children in foster care.

Rie Nørregaard, Creative Director

Rie is a creative director who focuses on the intersection between commerce, content and community.  She has led interdisciplinary teams in the development of retail environments, merchandising concepts, products, packaging, advertising, e-commerce and application platforms.  Rie has worked with some of the world’s leading design firms including Smart Design, Arnell Group, Organic and Frog Design for clients such as OXO International, Johnson & Johnson, Samsung, American Express, Chanel, Microsoft, Nike, Sony Ericsson, Condé Nast, NBC Universal, ABC Carpet and Home, Target and Hewlett Packard.  
 
Rie has a BA in communication design from DGH (Graphic Arts Institute of Denmark) in Copenhagen and started her career in Denmark designing packaging for LEGO and retail signage for the Copenhagen Airport. Rie is a color trend forecaster and frequent speaker in the international design and design education community.

Susan Towers, Vice President of Sales and Marketing

Susan is a creative sales and marketing executive who delivers results-oriented business solutions.  A co-founder of NICE Partners, a brand strategy and marketing communications firm, Susan has served as a senior executive at a wide range of fashion, beauty and publishing companies. As head of global communications for Kiehl’s, Susan developed innovative marketing communications initiatives such as a scientific advisory panel, for the L’Oréal-owned brand.  She has run business development for the creative agencies Assouline and Chandelier, where she directed projects for brands such as Coach, MAC and Movado. Susan also managed Bureau Betak, producing fashion show and events for Dior, Jennifer Lopez, Viktor & Rolf, and Michael Kors, among others.  Susan began her career in publishing in London where she managed a number of advertising sales teams for eight years, worked at two start-ups and launched a number of publications in both business-to-business and consumer markets.

 
Susan has a BA in Psychology and Politics from University College, Dublin.  She is on the board of Weston United, on the advisory committee of The Moth, is actively involved with the New York Stem Cell Foundation and a member of Fashion Group International.

World class design collective producing "must have" products

Category (durable medical equipment) is a proven but unappealing - our brand will redefine the space

Highly experienced and connected management team

Aging population worldwide is creating demand for products and services that support people's abilities as they change throughout life.