Ocutronics, LLC
Location: 214 South McCadden Place, Los Angeles, California 90004, United States United States
Founded in: 2002
Stage: Beta (public testing)
Number of employees: 1-5
Profitable year: 2011
Short URL: vator.co/ocutronics-llc
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Ocutronics, LLC

Sight-saving retinal photography
Startup/business
California, United States United States United States
http://www.Ocutronics.com
About
Company description

Ocutronics had developed and patented new technology for retinal imaging or "fundus" cameras.  Its technology allows its camera to be the lowest cost on the market (by a factor of four) while providing significant product advantages.  The camera is used for diagnosis of diabetic retinopathy, a condition that 80% of the nation's 23.6 diabetics will get.

Our camera is non-mydriatic so that patients' eyes do not need to be dilated.  Due to our patented optics it takes very high resolution pictures through only 2mm of pupil diameter versus 3.85mm claimed by others.  It is very small and portable and does not need a fixed installation like other expensive fundus cameras.

Team

 

 

  • § Chief Executive Officer - Jim Twerdahl has had over 30 years' experience managing technology companies. He was the president/CEO of Jensen Sound Laboratories, JBL Incorporated and Marantz Company. He was president of Fertility and Genetics Research, a publically traded company marketing a UCLA-developed procedure for treating infertility. For over 20 years he has been on the Board, 6 as chair, of the House Ear Institute, the world's leading medical research organization for hearing diseases and disorders.
  • § Chief Medical Officer-Robert E. Levine, M.D. is a board certified ophthalmologist with a practice in Beverly Hills. He is a Clinical Professor at USC's Keck School of Medicine. He has 39 publications, including peer reviewed professional journal articles and text book chapters, and is a member of six professional societies.
  • § Chief Technical Officer-William Collins holds 12 U.S. and foreign patents in optics, opto-mechanical and electro-optical devices. He is President of Collins Electro Optics, a manufacturer of image-intensified instruments for the scientific community including NASA and Fermilab.
  • § Vice President of Sales-John Hogan has had over 21 years' experience in pharmaceutical sales and currently is an Area Manager for a division of Johnson & Johnson which uses a go to market strategy almost identical to the one Ocutronics will use.
Business model

Because only 50% of diabetics are compliant in getting annual eye exams, the federal government's HEDIS has changed the standard of care from one fundus photograph per year by an eye care physician to one per year by a primary care physician.  Traditional fundus cameras are not appropriate for primary care physicians due to cost, complexity and size.  Ocutronics will provide at little or no cost its very low cost, easy to use, portable camera to primary care and eye care physicians and receive payment on a cost-per-use basis.

The market for fundus photographs in the U.S. is approximately $1.75 Billion and growing as diabetes grows.  In the U.S. there are 23.6 million diabetics (8% of the U.S. population), growing by 1.5 million new cases each year.

Competitive advantage

Ocutronics' camera's unique design simplifies the optical system allowing it to be manufacturered for a small fraction of the cost of other cameras.

The unique design also allows it to operate through only 2mm of pupil diameter with a 45 degree field of vision while industry leaders with much more expensive cameras require a minimum of 3.85mm of pupil diameter for only a 30 degree field of vision.

 

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