NowLive operates as a medianetwork and technology platform for live interactive shows. The company's innovative Social Broadcasting platform eliminates the cost and complexity of creating and distributing live broadcasts that have kept "big" media companies in control of the $180b a year market. The platform's elegant integration of social networking elements allows these live broadcasts to become highly interactive social events for the audience and hosts. Since launching http://www.nowlive.com/ in March 2007, the company has proved user demand, scalability and integration of the platform and has now clarified its business model.
The company will generate the majority of its revenue through a "branded" solution where prospective customers, such as TV networks, terrestrial radio stations, branded websites and Internet stars can easily deploy live, interactive shows. These customers willbenefit from the platform through greater utilization of content assets and by creating new and deeper levels of engagement with their audiences (more impressions, greater attention, stronger brand loyalty and ultimately increased enterprise value). The partners can choose to deploy these highly engaging shows immediately at no cost by sharing in ad revenue or they can eliminate the ads by paying a monthly licensing fee. The company will continue to run the NowLive.com network to support branded partner syndication, user-generated shows and an active environment for testing of rapid and ongoing white label product enhancements. The destination site will be monetized through premium service options and advertising.
NowLive's platform is a powerful B2B solution that provides its partners with the ability to deploy their own branded TV or radio networks on their websites. While the competition is focusing on building user generated destinations, our platform is designed to enable our customers to deploy their own solutions. This core difference in business models guided our development team to create a sophisticated back end infrastructure that enables partners to schedule, administrate, moderate and monetize their live networks. This back end infrastructure, along with our unique group participation features (Callers, YouTube sharing...) provides the company with a 12 month lead on any new company entering the space.
The team has successfully founded and sold 3 previous high tech startups which included Visual Software being acquired by Corel Corporation (1996) and 3DGreetings.com, which became a Top 500 website (Media Metrix; Nielsen Netratings) which was acquired by Mattel (1999).
NowLive's integrated VoIP confercing bridge is the foundation for the Social Broadcasting platform. This highly scalable, cost-effective VoIP platform is revolutionary in its integration and design. There is no other live broadcasting platform that enables callers to be integrated into live cam shows. The VoIP / Flash solution and the back end B2B technology is not easily duplicated.
I saw their coverage for First Sunday on the front page of MySpace comedy and was really blown away by the interactivity of the live event broadcasting... never expected to be able to talk back to the celebrities...
I joined NowLive in February, 2007 and I find it to be a very unique, user-friendly, welcoming site. Over the past eleven months I have seen so much growth and positive change. To me and so many others, NowLive is a wonderful community of all different types of people from all over the world that I never would have had the opportunity to meet on my own. I've made strong and lasting friendships with wonderful people and I love the versatility of shows and topics. I never thought I'd see the day where after working on a computer for at least 9 to 10 hours a day at my job I'd be looking forward to being online for hours more once I'm home.
I have had the opportunity to enjoy NowLive from a viewer standpoint as well as from a hosting/participant role, even if it was only for a a litle over a month. Everyone I have had the opportunity to meet at NowLive has been professional, friendly and made this the wonderful experience that I'm so happy to be having.
I voted for NowLive and encourage everyone who is part of NowLive in any way to vote for them, also. I look forward to spending countless more fun-filled hours on NowLive.
Thanks for giving me the opportunity to present my opinion.
While I posted a comment two months ago, today, I still feel that nowlive provides a platform for me to host a show that has become a Monday night gathering place for my listeners. We have guests on once a week and usually they are reality television celebrities that the listeners want to talk to and interact with. This allows the celebrity a place to have one on one contact with their fans/friends in a safe and controlled environment. We hope to develop bigger and better shows on this network and while we have been approached by others we would not consider moving. We fully trust the staff and support we get at nowlive. Melinda aka Dr. Mel on nowlive.com
I have found Nowlive to a very wonderful and happening place to be. We have met many people through this wonderful site as well as many great shows have been made through it as well. I enjoy the Nowlive family that has grown over the past year and I am quite sure that Nowlive will only continue to grow and become greater than it already is and I myself enjoy the show that I run on their network and they have been nothing but supportive. They try to make our experiences as hosts as well as listeners a wonderful one with all the great ideas they come up with the help the site even more. If you haven't tried it out for at least a month than you have no clue what you are missing and we even help each other out with our shows in advertising and promotions. We, like I said above, are a family and I will continue to give my support and dedication to this wonderful group of people and site and help to continue to make it grow and prosper. If you haven't check it out...what are you waiting for? Thanks for reading and Nowlive and the peeps behind it...thanks for putting this all together and I wish you all the best for the future! Much love to you all!
The free product we offer at NowLive.com is purely a technology platform that we enable end users to create their own shows. The branded solution is a turnkey offering that gives our partners all of the elements necessary to create, produce and distribute a live broadcast off their sites and their partner's sites.
Not only do we provide branded players, MySpace widgets and a Facebook application, but we can also assist with show production and distribution. Take a look at http://www.nowlive.com/events to see the Pre-event, Live event and post event turnkey solution we provided Sony Pictures for the live red carpet premiere of First Sunday (www.nowlive.com/firstsunday)
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I have had the opportunity to enjoy NowLive from a viewer standpoint as well as from a hosting/participant role, even if it was only for a a litle over a month. Everyone I have had the opportunity to meet at NowLive has been professional, friendly and made this the wonderful experience that I'm so happy to be having.
I voted for NowLive and encourage everyone who is part of NowLive in any way to vote for them, also. I look forward to spending countless more fun-filled hours on NowLive.
Thanks for giving me the opportunity to present my opinion.
BethE (Mary Elizabeth Friel)
Not only do we provide branded players, MySpace widgets and a Facebook application, but we can also assist with show production and distribution. Take a look at http://www.nowlive.com/events to see the Pre-event, Live event and post event turnkey solution we provided Sony Pictures for the live red carpet premiere of First Sunday (www.nowlive.com/firstsunday)