NowLive operates as a media network and technology platform for live interactive shows. The company's innovative Social Broadcasting platform eliminates the cost and complexity of creating and distributing live broadcasts that have kept "big" media companies in control of the $180b a year market. The platform's elegant integration of social networking elements allows these live broadcasts to become highly interactive social events for the audience and hosts. Since launching http://www.nowlive.com/ in March 2007, the company has proved user demand, scalability and integration of the platform and has now clarified its business model.
The team has successfully founded and sold 3 previous high tech startups which included Visual Software being acquired by Corel Corporation (1996) and 3DGreetings.com, which became a Top 500 website (Media Metrix; Nielsen Netratings) which was acquired by Mattel (1999).
NowLive's platform is a powerful B2B solution that provides its partners with the ability to deploy their own branded TV or radio networks on their websites. While the competition is focusing on building user generated destinations, our platform is designed to enable our customers to deploy their own solutions. This core difference in business models guided our development team to create a sophisticated back end infrastructure that enables partners to schedule, administrate, moderate and monetize their live networks. This back end infrastructure, along with our unique group participation features (Callers, YouTube sharing...) provides the company with a 12 month lead on any new company entering the space.