Whit.li creates a portable psycho-social identity for consumers to create a faster, more personalized online experience. Think "Bose for Social Noise".
Whit.li provides the Enterprise with a simple way to segment fans and followers in real-time, based on personality analysis via natural language processing, lifestyle data and real interests.
Whit.li's Brand App gathers massive 'focus group" data specific to a Brand's Twitter following, sorting engaged influencers into brand-specific segments. The Whit.li API offers customized segmentation for all types of social data.
Identify who the actual person is behind a like or follow. What makes them tick, and what are their interests? What types of media do they like to consume? Most importantly- how should you target and engage with your unique social segments to build ROI?