We are rolling out a dozen curated video channels for consumers who are interested in online video but don't have the time or interest to dig through increasingly congested sites like YouTube.com. Think of us as a Stumbleupon for niche pop culture videos. Check out a sample at http://watch.rapspace.tv

We are developing a web-based video content management system that allow users to easily create video channels via a playlist of online videos from various sources, offering continuous playback in “embedded” players (full-screen too) with integrated e-commerce and advertising functionality. The technology addresses three needs:

1) consumers who are too busy to dig through massive video aggregator sites to find “gems” worth watching. Increasingly, sites like YouTube.com are being manipulated by hucksters who use techniques to boost the prominence of their uploads which turn out to advertisements or just plain junk. We also believe the viral novelty of “dogs riding bicycles” is wearing off. As aggregator sites grow, the signal-to-noise ratio worsens. Human-powered “hyperaggregation” is our solution to consumers who want online video without the aforementioned junk, very much like Stumbleupon.com or Mahalo.com but specifically digital video.

2) professional content providers like broadcasters, producers and video bloggers who need a lightweight, inexpensive way to compile, manage, broadcast and monetize their digital video libraries. While some video CMS solutions exist, they are costly and do not include e-commerce revenue generation tools. Our strategy combines video playlists with affiliate inventory data feeds from vendors like Amazon,  automating the pairing of video content with available e-commerce inventory and purchasing functionality . We describe this model as “MTV meets Home Shopping Channel.”  

3) for armchair curators (“truffle pigs”) who find great video content but currently don’t have the means to compile, showcase and monetize their discoveries through their own branded video channels without incurring costly bandwidth/hosting bills. Like the social bookmarking nature of Digg.com or Reddit.com, viral video curation is a skill that should be rewarded through exposure and compensation. 

As such our revenue will be generated by:

• advertising and e-commerce on our niche video channels
  
  
• white label and enterprise sales to businesses and organizations with a need to cost-effectively manage, publish and monetize their video inventory 

While we are a small but "nimble" 3-person company, our corporate DNA is steeped in a unique combination of traditional and new media. In our previous incarnation, we are the creative nucleus behind the pioneering cross-platform TV series ZeD (nominated for both Emmy and Webby Awards, multiple Gemini & Leo winner). As video grows online, expertise in television broadcasting coupled with smart use of "web 2.0" technology translates into a capital-efficient media business able to "punch above our weight."

Having established proof of concept with our artist-driven social network, RapSpace.TV, our next phase is to combine UGC with professional broadcasting/curating skills to create the next generation of "television" over IP. We are geeks who know television and vice versa. :-)

CEO, McLean Mashingaidze-Greaves

Described by the Toronto Star as a "something of a CBC wunderkind" & as a "black web hero" by Village Voice magazine, MMG is an internationally recognized web/TV leader, after serving as the executive producer of the acclaimed CBC TV/web series, ZeD. Prior to CBC, MMG was an dotcom pioneer in New York City where, as founder of web firm VMI, he was selected as a Silicon Alley "cyber star" by the Village Voice and Virtual City magazines. His work has drawn reviews from the likes of The New Yorker, Entertainment Weekly, New York Times & Wired. Former clients include filmmaker Spike Lee, music mogul Sean "P-Diddy" Combs & Time Warner. MMG's NYC days also included stints as VP of Content at HBO's Volume.com & Associate New Media Editor at PAPER magazine. At  ZeD, MMG created a new format that landed Gemini, Webby Emmy® honours.

Director of Cross-Media Productions, Sudha Krishna

As veteran TV journalist, Sudha Krishna cut his web chops as senior producer of ZeD, overlooking 45+ creative professionals & a complex workflow that included daily shows (100+ a season), a homegrown Java-based CMS/web site & 300+ uploads daily, many of which were ported to television. At Nimble, Sudha overlooks all cross-media production.

Acquisitions/Licensing, Sue Biely

Internationally recognized as an expert in cross-platform, short-form licensing, Sue ran the Acquisitions department at ZeD acquiring 700+ films. At Nimble, Sue is responsible for business affairs and licensing strategies. 

Board of Directors:

Chris Haddock (Observe Media)

Joel Solomon (Renewal Partners)

McLean Mashingaidze-Greaves

Sudha Krishna

Sue Biely 

The sustainable competitve advantage is a proprietary feature where e-commerce vendor data feeds match with video playlist management through a dynamic and automated process, allowing quick/easy association of sellable proucts and entertainment. 

On the business to consumer video player side, exclusive distribution deals are being negotiated for our embeddable channels, with high traffic editorial web site, social network and/or blogger networks.

• dj breed breed April 03, 2008

  i like the idea of hand picked videos on a channel.
  to me ,with the increase in plasma,hd ect,widescreen tv's and good quality sound systems being pc compatible you could leave this on for hours.