Company description
naaptol was established as an entity in January 2008. Normally before making a buying decision of an expensive product the consumer does an in depth research on the product from various websites which in this fast moving world is an extremely tedious task. He would often wish a single website that would meet all his buying needs. Fulfilling his desire is naaptol with its shopping encyclopedia. naaptol.com is the first comparison based social shopping portal launched in India. Be it consumer electronic goods, laptops, mobiles, cameras, LCD TVs, or home appliances, you will find all on naaptol with the latest deals and the lowest prices available in the market. You name it and they have it for you. Well, this might give you an impression that it is another shopping website but in reality it does not sell any product but only helps you buy. Find the product of your choice from the extensive product reviews and ratings from experts, compare it with others, get feedback and purchase it at the best available price. This serves the buyers who wish to practically see the product before they buy.
The website holds ground due to its extraordinary functionality to reach out and connect to the offline retailers. Every retail store in your locality is listed on the portal defining its range of products bridging the digital divide between brands and local stores. There is location based search too! The products can be chosen across brands offering more flexibility in product analysis.
Registering with naaptol (www.naaptol.com) provides access to making your own shopping groups and also avail many other discounts from varied featured sellers. With such dynamic proposition the site aims at interactive discussions and getting the best reviews of products. And our latest offering is 'social shopping'. This service allows users to interact directly with the other registered customers with similar shopping interests. They can discuss products, give ratings as well as express their views about a product. It is a forum where millions of Internet users connect, express themselves and communicate freely. The site is a pan India venture and is gaining foothold in the metros and spreading out to the interiors.
Team
Manu Agarwal - CEO
Gaurav Garg- Business Head
Pradeep Sharma- Head Tech & Operations
Mohit Jain- Product Head
Jayanti Velani- Head Creative
Anannya Debnath- Head Corporate Communications
Business model
naaptol helps its users select the most suitable product by providing in-depth product information and suggests them the best deals from both online and offline merchants. Essentially it is the encyclopedia for a variety of user goods and the most comprehensive comparison shopping portal. The basic revenue model is to generate money from the clients (sellers) by lead generation. Besides that, advertising for various brands on the website and content syndication also contributes in the revenue
Competitive advantage
naaptol is different due to its user friendly features. It has all important filters to help any customer narrow down to his choice of product consuming least amount of time. The filters include Brand, Price, and Technical filters for each product. Even the smallest data is put under a common broad title so that every user gets complete information and does not have to hunt for anything. The expert reviews, user reviews, a feature called ‘product discussion' gives you a complete picture of every product listed on naaptol. Finally when the user has decided the product he would like to purchase, he can enable the 'city' filter, inorder to know which seller in his city will deliver him the best deal on the product. Naaptol helps save two most important things in one go - your money, your time. It's all the magic of its filters.
Anannya Debnath
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