Farmers markets are new to United States, hence most of the small businesses that sell products and items don't have social media, email or Internet access. @homecookme provides virtual farmers markets, Google maps and directions, local business listing with social media Twitter accounts, blog, recipes and many more features. There is large opportunity to have mobile/non-mobile consumer web application for healthy and organic foods from local producers.
Competitive advantage
In my early software days, I worked for Novell, Formtek (Lockheed Martin) and Actuate. Most recently, I moved to hi5.com in 2005 where I built user facing features like photos, music, videos, mobile, friend multimedia cache system and viral. I was one of the first 5 engineers at hi5.com. I have a lot of experience in analyzing/implementing viral growth patterns working closely with co-founder of hi5. I then moved on to work for bebo.com, where I developed viral and analytics features focusing on growth metrics. I have lead many teams in my 15 years career in the bay area.