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Contact Fashion Infatuation
Location: Coppell, Texas 75019, United States United States
Founded in: 2008
Stage: Alpha (prototype)
Number of employees: 1-5
Profitable year: 2009
Short URL: vator.co/mysalesfinder
Admins (1)
Followers (5)
 
 
 
 

Fashion Infatuation

Feed your infatuation with fashion
Startup/business
Texas, United States United States United States
http://www.fashioninfatuation.com
Follow
 5
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About
Company description
 

 

Team
 

Karen Lewellen - CEO

Karen is the primary shareholder of Fashion Infatuation.  Karen received her Bachelor's of Business Administration from Baylor University in 1997 with a double-major in Finance and Marketing.  She has worked as a Business Consultant for Accenture, the world's largest consulting firm, in the areas of project management and business analysis with a focus on IT.  Over the years, Karen has continued to develop and expand her project management and analysis skills by continuing to obtain roles in those same areas.  Her skill set includes data analysis, process mapping, testing, process improvement, and technical writing.  Karen currently is employed by JP Morgan Chase as a Business Analyst and Project Manager.

 

Karen's experience has allowed her to develop a good understanding of best practices within several different industries due to her consulting background.  Karen's primary focus of work experience consists of process design and reengineering, testing, and implementation.  She has been involved in several aspects of project management on many engagements.  She has excellent communication and business analysis skills as well as strong working relationships with all clients and project teams.  Due to Karen's team supervision, she has developed cognitive leadership skills while working in a fast-paced environment. She is also a detail-oriented, organized self-starter due to aggressive timelines on several projects.

 

Edward Lewellen - COO

Edward's background includes over 20 years of professional sales, business, and leadership experience.  In business, he has held the titles of President, VP of Sales, VP of Business Development, and National Director of Sales.  Edward first held leadership positions within religious organizations from his mid-20's that required organization and fiscal responsibility.  During that time, he led fund-raising and construction activities for large church undertakings, such as buildings and missionary work, as well as having oversight of multiple congregations.  He owned his first business in 1995 as a business consultant in the area of Human Resources.  Being successful in that business, in 1997, his primary vendor, asked Edward to sell the business and to come to their corporate offices as VP of Business Development. He was promoted to VP of Sales and Marketing in 1998.  From 1998-2002, Edward took an existing team of independent business owners/salespeople, added some new talent and increased sales from his team by 300%.  Since that time, Edward has successfully assisted a start-up business to exceed expectations for first-year sales by 50% and assisted another company to increase sales by more than 75% from the prior year.  Edward has a wealth of professional sales training from top U.S. companies, such as Miller-Heiman, Sandler Sales, and Communispond.  He also is a Certified Marketing Executive, receiving that certification from Sales and Marketing Executives International.

 

Edward is a respected leader, able to build highly motivated sales and management teams focused on achieving revenue goals. An avid reader, he keeps up-to-date with changes whatever industry he is working in and pursues continuing professional development.  With his extensive background in the full lifecycle of employee selection and development, he is able to identify strengths and weaknesses of staff and assist in building on the strengths and minimizing the weaknesses.

 

Business model
   

Fashion Infatuation is a fashion comparison shopping engine that uses cutting edge web technology combined with elegance and trendy styling to offer our members the ultimate online shopping experience. 

Fashion Infatuation is designed to save its members endless hours searching the Internet and the time and effort of traveling from store-to-store searching for quality fashion items they want. How? First, because Fashion Infatuation is targeted toward fashion shopping, our searches are relevant so that our members don't have to wade through vast amounts of information to find what they want.  Second, our technology allows our members to do a search from a specific store, stores, or cast a wide search over the Internet.  Third, if the items are not found within the parameters set, Fashion Infatuation keeps searching while our members go about life and then automatically notifies them by email and/or text message when their items are found.

Competitive advantage
   
  • a. Automatic unique search ability
  • b. Virtual "personal shopper"
  • c. Immediate email and/or text notification when search items are found
  • d. Option for members to use and bring all of their friends from other social websites under one tool
  • f. Relevant search results - Our members won't have to wade through extraneous information to find what they're looking for.