MyPref Inc.

‘Boring Entertainment!’: No, it’s not an oxymoron. It’s what we call ironic reality. But it’s going to change now. So what’s going to change that? Say hello to MyPref. MyPref isn’t an entertaining app with a pinch of utility. It’s a utility app with loads of entertainment; a refreshing combination, much like your morning coffee or favorite pair of jeans, which you can never get enough of. So how does it work?

Imagine you’re standing outside a mall trying to figure out if your preferences are available there. Well, just go to MyPref and MyPref will give you a list of your preferred products which are available nearby. It could be a pizza pie at a local pizzeria, your favourite milkshake or the dress you’ve been meaning to buy for the longest time ever. MyPref works at the most micro level, by letting you prefer actual products and food items and not just stores or merchants, and share them with your friends.

Wait for this exciting MyPref world to unfold in a few days from now.

Abhishek Chhajlani, Co-Founder –

Abhishek dropped out of BITS, Pilani where he was studying Mathematics major, to pursue his interest in journalism. While at NaiDunia, a leading Hindi daily in Central India, he launched three products; a youth-centric supplement ‘Yuva’, a lifestyle supplement ‘Cocktail’ and a daily focused on school students ‘Disha’ which was distributed in more than 80 schools. However, his passion for Math and Technology pulled him back to the technology space. He was ranked 7^th in the Indian National Olympiad in Informatics at the high-school level.

Manan Bhandari, Co-Founder –
Manan is an Engineer in Information Technology from the University of Pune. After graduating, he worked in the selection and implementation of an ERP solution at Scientific MesTechnik Private Ltd, and was involved in several small businesses primarily adding creativity to the overall scope of work. An enterpriser and innovator to the core, Manan’s technical and mathematical skills drive the day-to-day activities and product enhancements at MyPref.

Pankaj Jain, CTO –
Pankaj has been instrumental in the creation of www.webdunia.com: a multilingual (Indian languages) portal and language services provider. Some of the awards in Webdunia’s credit include Nokia Innovator Award, Gold Award at Exchange4Media IDMA. Pre-Webdunia, Pankaj has been a consultant at leading companies like Morgan Stanley, Credit Suisse First Boston, Sotheby's and ASB Meditest.

Sunita Kishnani, Business Operations -

Sunita has over 20 years of experience across Sales and Marketing functions in Information Technology Industry including the US. She brings to the table varied experience in hardware, solution software, networking and wireless domains. Sunita holds MBA (Marketing) from Institute of Management Studies, DAVV University Indore and Certification in B2B Marketing from Indian Institute of Management (IIM), Ahmedabad.

Why MyPref delivers ‘real’ value is based on the fact that it deals with product level preferences precisely and effectively. Users can store their preferences with ease and get reminded of them facilitating sales: A win-win for both consumers and merchants.

MyPref also has IP protection for compatibility, our proprietary rating algorithm tailor-made for product/brand-centric social networks.