MyNines is a search engine that offers consumers one destination site (and mobile app) to search for online sample sales. MyNines will aggregate content from 25-30 sample sale sites and allow users to filter items by category
sale ending time, most viewed items,
etc. (similar to Kayak.com for travel).
MyNines will have two primary streams of revenue:
1. Commission: lead-generation fee for every sale originating through MyNines.com
2. New Customer Acquisition: flat fee for every new customer that registers with retail partner site
First-mover advantage and signing exclusives with retail site partners.
There are currently no direct competitors (search engines) in the online sample sale space. •Aggregators such as ShopStyle, SheFinds, Like.com, and ShoptItToMe could be potential threats, but are currently focused elsewhere.