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Music Launch Pad
Location: 7555 Caminito Avola, La Jolla, California, United States, 92037, United States
Founded in: 2009
Stage: Alpha (prototype)
Number of employees: 1-5
Funding history:
- Date: 01/2011, Seed: $300 k
Investors: Scott Nellis, Chad Nellis
Short URL: vator.co/music-launch-pad
Followers (25)

Music Launch Pad

Success is a Learnable Skill
Startup/business
California, United States United States
http://www.MusicLaunchPad.com

The purpose of Music Launch Pad is to provide music artist, hobbyists and business professionals with the most advanced and effective education, tools and opportunities to succeed in today’s market.

About
Activities
Company description

The purpose of Music Launch Pad is to provide music artist, hobbyists and business professionals with the most advanced and effective education, tools and opportunities to succeed in today’s market.

Problem

 

Problem #1
A majority of music artists, hobbyists and business professionals lack affordable resources and education to learn or make music a career. Current online and offline music education models are either cost prohibitive (ranging between $500 and $1,500 per course), limited in their offerings or lacking in real world relevance, creating a market ripe for disruptive change. 

 

Problem #2
Highlighting this problem are a plethora of online companies that offer music artists “gig” or “licensing” opportunities, which only address the symptoms of an underlying problem.  For example, a music artist suffers from lack of success and their symptoms manifest as an inability to get gigs.  Instead of addressing the root of the problem, which could be related to an artist’s song writing, performance or marketing skills, they pay subscription and submission fees to companies like Sonicbids.com and Reverbnation.com (with over 350K and 2.5MM subscribers respectively) to apply for gigs with no guarantees.  With virtually no known major successes to speak of and many disgruntled customers, this industry also appears ripe for disruptive change.

 

Problem #3
Finally, several high profile companies offer music artist online applications and widgets that can monetize, capture and entertain fans.  While these have clearly proven effective for an artist who has an existing fan base and marketing resources to drive traffic to the apps and widgets, 99% of all artists do not have a significant fan base or marketing resources.  As a result, no matter how functional the widget or app may be, without fans and resources to drive traffic to them, they are useless.

Solution

Rather than following current education or gig opportunity models, Music Launch Pad has pioneered a disruptive business model that aims to revolutionize the way music artists are taught, developed and discovered.

§       Education

Music Launch Pad offers an empowering solution to aspiring music artists, hobbyists and business professionals desiring to learn or create a career in music by first addressing the root of the problem with affordable education. 

 

Solution #1

Delivered worldwide via online video, a broad selection of “Success Based” training courses is offered through a proprietary system from “artist advisors” (musicians, managers, bands, teachers) who have proven success in the real world. Courses can be accessed 24/7 and are offered through an affordable, all access, monthly subscription plan, creating an affordable option to today’s expensive online education models like Berklee, Musicians Institute and Full Sail University.

 

Solution #2

For music artist that experience difficulty in getting gigs or fans, as in the “problem” example mentioned above, artists would simply be instructed to take a series of courses that would enable them to create their own gigs, build a fan base, attract more opportunities and eliminate the need for popular “gig opportunity services”.

 

Solution #3

To better use existing widgets and applications that feature, sell and share music, The Company has educational courses and its own proprietary marketing applications that function to drive targeted traffic for music artists.  

 

Solution #4

For a hobbyist who is looking to learn an instrument, by subscribing to Music Launch Pad, they not only get top level education from a master teacher at an affordable price, but an opportunity to step up with no additional fee and learn to play other styles, write songs, play live or license their music for money, currently unavailable anywhere else. 

§       Discovery & Job Opportunities

All courses are tied to a proprietary feedback system that rewards progress with opportunities for advancement and discovery. Opportunities are available to all subscribers based on their career level and include licensing for TV and film, manager matching, career funding and music jobs. 

§       Proprietary Apps

The Company also offers subscribers proprietary applications that expedite learning and fan building unavailable anywhere else.

 

Why Now

 

A recent 93-page report regarding online education, conducted by SRI International for the Department of Education concluded that, “On average, students in online learning conditions performed better than those receiving face-to-face instruction.” 

Inc. Magazine recently named eLearning as one of the 18 best businesses to start right now, which is clearly evidenced by major VC investments in companies such as:

  • Coursera.com -Education for College, raised $22 million from Kleiner Perkins Caufield & Byers and New Enterprise Associates
  • Udacity.com -Education for College, raised $5 million Charles River Ventures
  • 2tor.com -Develops online programs for “top 20-type schools,” raised $96 million from Hillman Company, SVB Capital, WestRiver Capital, Bessemer Venture Partners, Highland Capital, Redpoint Ventures, Novak Biddle Venture Partners and City Light Capital
  • Khan Academy.org  -Primarily education for high school, raised $15 million through donations from Gates Foundation and others.

 

Beyond startup, several publicly traded eLearning platforms have enjoyed major growth over the last 5 years with respectable market capitalizations including:

§   Capella Education $34 Per Share $450MM Market Cap

§   American Public Education $31 per share $563MM Market Cap

§   DeVry Inc. $29 Per Share $1.9BB Market Cap

 

Market Summary

 

Total available market (TAM)

 “The worldwide market for Self-paced eLearning products and services reached $32.1 billion in 2010.  The five-year compound annual growth rate (CAGR) for eLearning is 9.2% and revenues will grow to $49.9 billion by 2015.” (Ref: www.ambientinsight.com)

 

Serviceable Available Market (SAM)

According to Google keyword tool, there are over 290 million people per year searching for education and information related to music education and music marketing.

Serviceable Obtainable Market (SOM)

The Company plans to service a minimum of 1.45 million users (1/2%) out of the 290 million potential users in its Serviceable market. 

Competition

At this point there are no direct competitors offering an affordable, all access, video based artist development and discovery platform.  A scattered field of indirect competitors, most of which are either cost prohibitive, under funded, unprofessional or lacking in value will be targeted by the Company as affiliate partners offering Music Launch Pad courses to their subscribers. 

The company has built a beta version of the website and is currently looking to raise $5MM to build out its platform in three phases. 

 

 


Team
  • Chad Nellis
    Chad Nellis | Team member
    goal driven entrepreneur and artist with intrinsic flair for innovation, creative problem solving and measured risk-taking .
Business model

Revenue Model

The Company’s employs a Freemium model, which gives potential subscribers access to teaser content in exchange for an email and subsequently up sells to a monthly subscription plan.  Additional revenue is generated through opportunity submissions, DVD sales, one-on-one coaching, affiliate income and ad revenue.

 

 

Sales & Distribution Model

 

The Companies sales and distribution strategy is heavily concentrated in online marketing and affiliate partnerships.  Potential subscribers are reached primarily through Social Media Sites, Search Engine Queries, and a host of affiliate categories.

Competitive advantage

Competitive Advantages

The Company’s enjoys several competitive advantages, which will create disruptive change in the music industry including the following:

 

  • By offering subscribers access to all courses for a low monthly fee, The Company eliminates the need for expensive online schools like Berklee and Musicians Institute, while at the same time making music education available to the majority of the market.
  • The Company teaches music artist how to “get gigs,” with a ground up approach, eliminating the need for services like Sonicbids.com.
  • Perhaps most importantly is not that we offer education, but who the education is offered from. By aligning itself with major managers responsible for over 400 million records sold, world class musicians, marketers and teachers from the music industry, The Company draws on its deep roster to offer subscribers real world education from proven methods unavailable anywhere else.
  • Courses allow a hobbyist or aspiring musician to step up in their ability level using our proprietary feedback system.
  • Courses are offered in all areas of the music industry unavailable anywhere else (course list and authors available upon request).
  • Opportunities for career advancement are offered which include, manager matching, licensing, jobs and label funding.   Both manager matching and label funding are unavailable anywhere else.
  • Apps for expediting and automating tasks for learning and fan building are offered that don’t exist anywhere else.
Investors
Chad Nellis
goal driven entrepreneur and artist with intrinsic flair for innovation, creative problem solving and measured risk-taking .