Motive Interactive is a performance-based (CPA, CPL, CPS) advertising network. As a proven innovator in our industry, we develop and market technologies and services that increase our advertisers' ROI's and our publishers' profits.
We empower our advertisers and publishers with a continuous process of technology solutions that flexes as our industry changes. The recent launch of our Advent 2.0TM platform is the latest example of the technical and marketing savvy we bring to the online advertising world.
Founded in Lake Tahoe, Nevada in 2003, Motive Interactive maintains its technical, marketing and sales operations in San Diego, California. We remain a privately-held firm whose founders and senior management team have been leaders in the online advertising industry since 1996. Our staff possesses both the hands-on experience and personal dedication required to develop and execute successful advertising campaigns. Our dedication to our clients' future success defines our operating philosophy.
Brendan Smith oversees all aspects of the operations of the Company with a focus on new business development, strategic relationships, design and technology. Prior to founding Motive Interactive, Mr. Smith served as Senior Business Development Manager for NetCreations, Inc., a leading opt-in email marketing company. At NetCreations, he built a team responsible for developing business opportunities with strategic partners, such as MSNBC, CNET, ZDNet, Tech Republic, and Tech Target.
Prior to NetCreations, Brendan had built seven distinct web based businesses all reaching profitability within less than four months of launch. These travel, technology, and survey based web sites generated a 100% double opt-in user membership that exceeded 2 million unique registrations, and have been featured in many national publications and websites, including Newyorkmetro.com, The Village Voice, The New York Times, The Washington Post, Travel And Leisure to name a few.
Brendan is a member of the Interactive Advertising Bureau (IAB) Lead Generation Committee, as well as a founding member of The Online Lead Generation Association (OLGA). He was recently recognized as one of the top entrepreneurs in Nevada. Brendan graduated from West Virginia University with a Bachelor of Arts degree in History.
Sean E. Duggan
Chairman and Chief Financial Officer
Sean E. Duggan's primary focus at Motive is strategy development and implementation. He also oversees the Company's finances, investor relations, and legal affairs. Together with Brendan and Colin, Sean crafts strategic relationships with other organizations that accelerate the Company's growth.
Prior to joining Motive, Sean spent twelve years in Seattle working as an Internet Management Consultant with both large companies (MSN, AOL, Yahoo!) and start-ups (Virtual Countries, LiveBid.com, IAM Online). He also taught Strategic Planning and Business Policy to second year MBA students at the University of Washington's Graduate School of Business.
Prior to consulting, Sean was Corporate Vice President and General Manager of a $250 million division of the Continental Can Company. Before Continental, he was Vice President of International Operations for Bausch & Lomb, Inc., where he managed three brands that were the global leaders in their categories (contact lenses, eyecare solutions, and Ray-Ban sunglasses).
Sean began his business career in Display Advertising with the Los Angeles Times. He received his MBA degree in Marketing from the Anderson Graduate School of Management at UCLA. He has served his country in both the United States Marine Corps and AmeriCorps
Vice President, Finance
As VP Administration and Controller, John manages all of the day-to-day financial, administrative, and human resource functions of the Company.
Prior to Motive Interactive, John had been involved in a CFO or Controller capacity in a variety of industries including technology, pharmaceuticals, and e-commerce, most recently for a leading automotive buying portal and consumer information website. Many of the companies John has been associated with have either had a successful IPO or been acquired. John received his bachelors degree in Accounting from San Diego State University.
Vice President, Sales
Mike was one of the first employees of Motive and has been instrumental in the Company's growth. As Director of Sales, Mike manages all aspects of the Company's day-to-day sales activities, including our sales force and account managers.
Prior to joining Motive, Mike was a teacher in Northern Nevada. He believes that the experience he gained in this capacity prepared him for the unique challenges of working with advertisers and publishers in the interactive media space. Mike is a graduate of Cortland State University in New York.
Technology. Many of the top CPA networks operate using 3rd party software. Motive has always built leading proprietary technologies that upgrade across-the-board performance; optimizing ad placement, streamlining implementation, enhancing client management, and sharpening consumer targeting. This ensures that our clients always have an edge over their competition.
Advent TM, Motive's flagship performance advertising platform, was designed to maximize a publisher's revenue and increase advertiser's ROI.