Company description
We have the distribution of Cashless Electronic technology for the United States from Switzerland. Our main focus in in the Vending arena, but can reach far beyond vending only. Our technology is virtually contactless, prepaid Smart chips within items such as; cards, stickers, key fobs, watches, wristbands, etc.
The technology is a Read/Write between our Readers and the Smart Chip media so that when a vend is made, the amount is deducted from the Electronic Purse on the chip. There are no moving parts, so nothing to break down, which makes our products very Green.
There are many more integrations that we are working on to make our product better that are being fully funded by ourselves.
Team
Terri Starnes-Bryant is the majority share holder and the one who brought this technology into the U.S. She has been in the vending industry for over 20 years and knows both sides of the challenges of both operator and supplier. Terri resides in High Point, NC and runs the day-to-day operations. Terri is active in the vending association and participates in Social Media Marketing to help advance the awareness of Microtronic.
Greg Sidwell is Terri's partner. He runs a Vending Brokerage company out of Palm Harbor, Florida. Greg has been in the vending industry for over 30 years and employs indenpendant brokers from around the country. Greg is extremely active in various vending associations and travels extensively to help the vending industry meet their goals.
Business model
Microtronic US participates in the national vending show each year as well as some regional shows that pull vending operators from all over the country. We also have independant sales representatives around the country who are calling on vending operators daily.
We do email marketing and online advertising in a few specialty markets at this time.
Competitive advantage
Most of our competitors only offer Credit Card vending which is much more costly in the long run. They offer their hardware for Free, but the fees for small amount vending purchases are astounding, which defeats the purpose of going cashless.
With our system, the readers are a one time purchase per machine, and adding value to the chip can be done at the vending machines themselves. If an account feels they must have Credit Card loading to our Smart Chip, we have a Cash/Credit/Debit Card Loading Station that provides this service and eliminates the per machine fees to only the one machine.
We also have the capability to offer discounts and bonues when using our Smart Chip media, as well as automatic loading. A few of our end-user accounts give their employees a set amount per month as an employee bonus and our reader can be programmed to do that automatically.
Terri Starnes-Bryant
