Matchbook is a bookmarking application for places.
Users bookmark places like restaurants, bars, and shops so they can remember to go later. Those places are then organized by neighborhood and on a map. Matchbook also gives users the ability to run a tag search such as: “First Date in The West Village”. Matching places will be returned from the users bookmarks, as well as the most popular places from other users.
Matchbook primarily appeals to non-tech females that are not already using a location based service.