Company description
Luxe List, LLC
LuxeListHome.com is the first and only independent on-line resource dedicated exclusively to the “Luxury” Rental Market. Using a proprietary patent-pending scoring methodolgy that measures consumer purchasing beahavioral preferences, we evaluate, identify, score and profile the finest rental options in America’s largest and most desirable metropolitan areas. Our initial focus is US luxury apartments. We will add daily and weekly "Luxe-On" push deal sourcing functionality, geolocation aware mobile services and expand into the US luxury condominium, fractional ownership/vacation rental, and destination club markets concurrent with our success at raising the required capital investment. Luxe List Home provides both Luxury Properties and Luxury Rental Customers with a single, efficient, targeted marketing/advertising resource and decision engine for matching luxury rental consumers with their best luxury rental options. Luxe List Home also provides a unique marketing/advertising platform for National and local products/services providers who wish to advertise and market to a distinct, discriminating, affluent demographic of consumers with disposable income and a desire to spend it.
Team
David J. Doyle Biography
President, CEO
Luxe List Home
David J. Doyle is an accomplished entrepreneur with more than 15 years of real estate development experience coupled with vast knowledge in multifamily property management, marketing and the building of equity brands. In late 2009, Mr. Doyle co-founded Luxe List Home - an online residential resource dedicated to connecting luxury rental customers with the finest apartments nationwide. As president and CEO of Luxe, he oversees the day-to-day operations of the company, which includes creating and implementing the firm's business strategy and directing the sales and marketing team. He is the creator of the unique, patent pending scoring system, deployed by Luxe List Home, and currently leads the on-going research team.
Prior to launching Luxe, Mr. Doyle was the vice president of marketing for Aimco -- one of the nation's largest owner and operators of multifamily communities with a vast portfolio including 1,123 communities, more than 200,000 units and approximately 750,000 residents. Prior to Aimco, he served as the director of marketing for Casden Properties, LLC, a Beverly Hills-based developer and operator of more than 20,000 units nationwide. At Casden, he participated in the nearly $1 billion acquisition of Casden Properties by Aimco.
During his successful real estate career, Mr. Doyle has completed the development and redevelopment of over 30 communities, more than 10,000 units and raised approximately $200 million in equity. He was a founding member of the Aimco Brand Strategy Group and led the company's brand blueprint. He oversaw the in-depth resident and potential resident research in order to identify customer segments and determine their purchase drivers. He developed synergies with potential investors for both acquisitions and dispositions and played a critical role in the JP Morgan decision to enter into a $700 million joint venture with the Palazzo properties in Los Angeles.
Mr. Doyle's innovation and trend-setting approach to real estate positioning is based upon a comprehensive understanding of consumer behavior, particularly in the luxury market. His leadership has been recognized in several publications including The Apartment Professional, Los Angeles Magazine, LA Weekly, 944 Magazine and Haute Living. His marketing and design leadership resulted in over 12 national awards of excellence including the Summit Creative Awards, Hermes Creative Awards, Davey Awards and the Communicator Awards. He received a bachelor's degree in fine arts from Pepperdine University and is a licensed real estate broker.
Alan M. Shafer, Esq. Biography
Chief Operating Officer
Luxe List Home
Alan M. Shafer, Esq., has more than 25 years of experience as a senior executive responsible for operations, strategic planning and legal initiatives. As an attorney with both intellectual property and real property legal specialty experience and as private developer of luxury single-family homes in the US and abroad, he brings a unique combination of legal, corporate and real estate expertise to Luxe List Home, which he co-founded in late 2009. Luxe List Home is an online marketing resource dedicated to connecting luxury rental customers with the finest luxury rental options available nationwide. As the Chief Operating Officer of Luxe, he is responsible for all operational, strategic planning and legal activities for the firm. Prior to Luxe, he founded and served as CEO of Aliso Viejo based HEROware Inc., a technology firm providing business continuity solutions to the SMB and SME markets. Prior to HEROware, he was CEO/founder of Careyes Entertainment in Los Angeles, a production and personal management firm representing writers and directors. Before Careyes, he served as Vice Chairman, Chief Executive-Strategic Planning & Business Affairs at Nantucket Corporation. In 1982, he co-founded the California law firm, Dennis, Shafer, Wish & Creim, where he and his firm provided legal services to clients who were primarily engaged in either, a) the development, management and operation of commercial and multifamily portfolios, or b) clients engaged in the creation and monetization of intellectual property. Mr. Shafer received a Juris Doctorate (magna cum laude) from Loyola University and a bachelor's degree in international relations from California State Universality, Northridge.
Business model
Revenue is now (and in the future will be) derived through a combination of monthly subscriber membership and “deal’ advertising fees paid by Multifamily Communities, Luxury Condominiums, Fractional Ownership/Vacation rental and Destination Club properties featured on the Luxe List. Further revenue will be derived from the direct sales of the subscriber Ad sales, Luxe-On deals portal Ad sales, and AD Network Sales of the general Luxe List Advertising inventory (standard and featured/daily deal advertising by non-member properties, National brands and regional/local providers of products and services dedicated to complement the needs and lifestyle of the Luxe List customer demographic
Competitive advantage
LuxeListHome.com is a "first mover"t and the only independent on-line resource dedicated exclusively to the “Luxury” Rental Market. Luxe List Home utilizes a patent-pending scoring methodology that measures and predicts luxury purchasing behavior to provide both Luxury Properties and Luxury Rental Customers with a single, efficient, targeted resource and decision engine for matching luxury rental consumers with the best suiited luxury rental options available. Luxe also is the first internet ILS to offer a deal sourcing portal to Subscriber Members and advertisiers, and a robust social media enhanced marketing strategy to showcase its Member clients.