Stage: Revenue generating
Number of employees: 6-15
Cycling is the fastest growing form of commute in the world right now, and cycles alone are a USD 54 Billion industry (Source). This results in new problems in form of accidents between cyclists and motorists. We are making a big difference to commutes world over by making cycling safer with our new product - Aster , the World’s safest cycling backpack. We received pre-orders worth USD 60K from 44 countries for this product. We have gamified the customer’s commutes, much like Fitbit does with its bands. This makes spreading the word easier. The team (from IIT, NIFT and IIM) has built and sold Solar Backpacks to cyclists in 16 countries before and knows product development and the cycling market extremely well.