Stage: Revenue generating
Number of employees: 1-5
LOVE GOODLY is a deluxe subscription box for nontoxic, environmentally friendly and cruelty free products. Launching last year, they've experienced strong traction with each bimonthly box selling out. LOVE GOODLY has loyal customers and over 120M media impressions from Forbes to Us Weekly. The Earth Month box was guest curated by actress and NYT best selling author Alicia Silverstone, and they have more high-profile celebrity and influencer partnerships in the works. They are hosting “Do Good. Be Green. their inaugural conference on November 5 in downtown LA bringing together community including experts, influencers and consumers, including Model Activist Angela Lindvall and the VP of Design for Reformation, to discover and embrace the best in beauty, wellness, fashion & food while spotlighting featured nonprofits.
The business model is focused on selling subscription boxes with a growing gross margin, and on ecommerce shop orders. The products are all third party brands, bought at or below cost, and average gross margin is 50%. (The plan is to eventually include private label products as the company grows.) All brands are carefully vetted to make sure they meet high standards before inclusion, and the Company gets frequent inquiries by brands wanting to be included. As the subscription boxes grow so do the shop orders and retention. The bimonthly box subscription is priced at $29.95. Other future revenue streams include conferences, with the inaugural conference on November 5 in Los Angeles and a private label line.
The competitive advantage is the cofounders and team's experience in the subscription, ecommerce and eco/natural vertical. The cofounders are experienced entrepreneurs. They were cofounder and founding team member of Lovingeco in 2011 in a similar vertical that was acquired one year after launch by a public company backed by John Paul DeJoria (of Paul Mitchell and Patron). The CTO was head of data and analytics at JustFab and previously and head of engineering at LIVESTRONG. Their consulting head of marketing has helped such brands as Honest Company, Tradesy and Vevo.
By having strong relationships with the brands, the Company is able to secure exclusive products through collaborations. As they grow, they plan to launch a private label line.