The Loughlin/Michaels Group (LMGPR) provides strategic public relations and communications to technology companies from startups to brand leaders across a wide range of industry categories. Our new proprietary Systematic Communications (SysCom™) approach is designed to quickly yield exceptional results – often two-to-three times traditional approaches – supporting sales, business development and marketing outcomes. With SysCom™ LMGPR helps you navigate the changing media landscape while employing the latest technology and methods to create the disproportionate share of voice necessary to achieve category leadership.
Our team of seasoned public relations professionals provides strategy, program development and implementation, along with the full range of pr services. Our service philosophy ensures every account team is lead by a professional with a minimum of 10+ years of experience. Our goal is to create a strategic partnership with our clients where public relations and communications become key tools for helping clients achieve their business objectives.
Donna Michaels, President & Founder
Donna Michaels, President & Founder Donna Michaels is known for her results-oriented PR programs, dedication to her clients and constant enthusiasm for technology. Both C-level management and venture capitalist have praised her innovative public relations programs that have strengthened brands, catapulted companies to market leadership, secured loyal customer following and driven revenue.
Prior to establishing the Loughlin/Michaels Group in 2002, Donna spent 17 years directing communications programs for technology firms and on the corporate and agency side.
Donna was instrumental in taking Telebit (Acquired by Cisco), Concentric (acquired by XO Communications), NetManage (acquired by Microfocus), Exodus Communications (acquired by Cable and Wireless), NetScaler (acquired by Citrix) from start-up to leadership status prior to forming the agency. She also worked for global PR firms Burson-Marsteller and Edelman Public Relations working on technology and consumer tech markets. Earlier in her career she was a news reporter and editor.
Donna holds a Master’s in Journalism from the University of California, Berkeley and a bachelor’s in marketing and advertising from San Jose State University. In 2009 she was awarded the Stevie’s Awards PR Leader of the Year for small agencies and the Silicon Valley Business Journal named her one of the 100 Most Influential Women in Business. She is a member of the Forum for Women Entrepreneurs and Executives and serves on the Public Relations Society of America technology practice committee.
Robert Finlayson, Senior Counsel
Bob Finlayson serves as Senior Counsel to LMGPR and our clients. Bob is a seasoned marketing and communications consultant with more than 15 years experience working with a diverse range of clients and companies to help them develop and implement effective marketing, branding, communications and social media strategies.
Bob’s areas of expertise include: positioning and messaging, communications strategy and planning, company, brand and product launches, social media marketing, thought leadership campaigns, crisis communications, media and analyst relations, and media training.
Bob has served as a senior marketing and communications counselor, strategist and tactician to a range of technology startups and many category-leading brands, including Activision, Adobe, Charles Schwab, Electronic Arts, Gap, Microsoft (Xbox and MSN), Ofoto, RealNetworks, Sony Computer Entertainment of America, Sony Consumer Electronics of America, THQ Inc., TiVo and Visa International.
Steve Hill, Senior Counsel
Steve Hill has nearly two decades of branding and strategic messaging communications experience with global technology and consumer companies, including Aflac, AMD, BEA, Cisco, Concentric, Disney, HP, Intel. Netflix, Safeway, TIBCO, VISA, and Universal Picture.
Prior to working the Loughlin/Michaels Group, he led strategy, account management, and brand-building practices for a variety of global and regional agencies, including CKS, USWeb/marchFIRST, Design Reactor, and Pagliaro/Kuhlman. Steve is also the manager of the Web Strategy Forum for the Silicon Valley American Marketing Association and has taught digital branding and web messaging seminars at the SVAMA, UC Berkeley Extension, ABPM National Conferences, and The Alternative Boards.
The Loughlin/Michaels Group team members are among the most talented communications professionals in the technology industry. Let us put our creativity, experience and tenacity to work for you!
The Loughlin/Michaels Group (LMGPR) provides technology public relations services designed to help companies achieve their business goals and objectives, from category leadership to acquisition or IPO. Here are some of the clients we’ve been proud to work with:
Scalable Virtual Servers
New Media Infrastructure
iSCSI SAN performance
The leading global provider of IT infrastructure management solutions
Secure Content and Application Delivery
The global leader in access infrastructure solutions
Secure Content and Application Delivery
A leading developer of data center solutions that improve business-critical application delivery
Business Specific Managed Services
The leader in secure remote access solutions for small to medium businesses
Media Monitoring Service
Empowering businesses to create rich, dynamic Internet applications
Digital Software Escrow
Brand Intelligent Solutions
Secure Messaging Infrastructure
India’s leading carrier-neutral managed IT services provider
A Leading Provider of Network Access Devices
Internal Network Security
A New Work Community
Interactive Promotions for brand Marketing
BSM and IT infrastructure monitoring software for mid-market enterprises