Logos 2012 Entertainment
Startup/business
Maine,
United States
http://royfrancisstewart.ning.com
Logos 2012 Entertainment
Executive Summary - Overview
Logos 2012 Entertainment is a NEW Entertainment Movie and Music Studio, which combines the best of a motion picture production distribution company, a software company, a record company, a radio and television broadcasting company and an internet ecommerce company. We will create, market and distribute original entertainment software (content) for ALL size screens and for ALL markets globally. “Microsoft meets YouTube meets the Studios". The “software” is content and today, more than ever, content is KING. Logos 2012 Entertainment will serve as a General Partner for a new private offering, Logos 2012 Digital Media I.
Logos 2012 Digital Media I, a limited partnership, will be formed to raise $10,000,000 USD for the making, promoting, marketing and distributing of the GP’s initial slate of 3 content offerings, “Rock Dreams”, “Business As Usual” and “Second Nature” which are multi-media franchises in themselves including feature length motion pictures, music CD’s and various online programming.
Logos 2012 Digital Media I will offer 100 limited partnership units at $100,000 per unit for a total capitalization requirement of $10,000,000 USD.
Business model
Customer Problem
Digital Media Lifestyle. People want to watch content when and where they want to and on various devices: iPods, Cell Phones, PC and TV, HDTV, 7000+ Digital Cinema Screens. Content is King and in heavy demand worldwide. A new opportunity has presented itself for a company to address this global demand, this need to empower the hardware devices - to bring them to life with fresh content – original compelling entertainment.
Product/Services
Original compelling digital media entertainment content that can be repurposed to fill ALL digital pipelines and multiple revenue producing streams is the solution for the customer problem. Film and music related content is the most sought after of all content online and we have fused the two and utilize both online and offline markets for said content and created the means for each medium to cross promote each other boosting revenue from each. We have several copyrighted intellectual properties ready to be developed and produced as entertainment content (movies, series for both online and offline markets and music).
Behind The Project(s) will feature exciting behind the scenes look at the movies in the making including interviews, music performances from our main composer, guest musician performances, comedy skits and other exciting, fresh, cool content. All content will be video taped and these video files will be placed on our main site and syndicated to other sites. Some of these video files may become viral videos that can aid, promote and further market all that the Partnership is doing. What is unique is that the online content is tied into the offline content (the movies) and the two work in tandem to draw audiences into each respective medium thus generating promotion, customers and revenue.
(see Videos below in Comment Section of sample concerts and Roy discussing his innovative approach to user generated content)
Target Market
All ages of people globally who enjoy music and film related content, the most sought after of all content. 1 Billion + people.
Sales/Marketing Strategy
We address the explosive market for online and mobil video (see The Industry above) through the creation of online reality shows Behind the Project(s) documenting the making of the movies and to also include music performances. This can generate ad revenue from various distributors (Google Video, YouTube, Myspace +). We will avail ourselves to social networks Myspace and Facebook of which we have existing accounts and plan to have Groups in place as a presence on Facebook. Mr. Stewart’s company sits on the ning platform, the most robust of all social network platforms. Our video files market our CORE PRODUCTS (Movies and Music) for the offline markets. Fans can buy content via Digital Markets online (sale of digital downloads of movie and music). All content cross promotes each other. We take full advantage of the Digital Media 3.0 economy.
Competitive advantage
Distribution
Distribution Partners online share advertising revenue, usually 50/50. Bulk of Revenue is derived from movie ticket sales, music concert sales, CD sales, DVD, TV and Digital Download sales of both movie and music. Logos 2012 Entertainment, the General Partner for Logos 2012 Digital Media I, will distribute the digital media content through its distribution division and may also contract out with sub-distributors, independent and/or major film distributors and the leading Digital Cinema Service providers. Carrying out and overseeing the distribution will guarantee special handling for the product(s) in this expanding digital marketplace of platforms and devices. The GP plans to release the completed feature films utilizing Digital Cinema and traditional cinema in independent platform releases on a global basis. During release of the movies, the web site(s) switch to ecommerce site(s) and The GP will make the movies and soundtracks available for sale on our own and on the various digital online stores that have, in the last few years, dominated the movie, tv and music marketplace (i.e., iTunes, Amazon.com, Yahoo +).
Competitors
Our competitors operating in the online world, generate revenue from online advertising. This potential problem (unable to obtain advertising) has been eliminated by our engineered methodology to obtain significant revenue from the offline markets in addition to revenue from expanding online markets for video and music. Our competitors operating in the offline world (major Studios, Broadcasters) have built in overheads, union regulations, and other factors increasing costs.
The Industry
The Global Entertainment Media Biz is forecasted to Hit $103 Billion in 2011.
The global entertainment and media business will grow at an average annual rate of 4.9% over the next several years, rising from $81.2 billion in 2006 to $103.3 billion in 2011, according to a report from PricewaterhouseCoopers. Growth is expected to be fastest in the Asia-Pacific region, which will see an even higher 6.8% annual growth rate.
Digital Music and Digital Cinema in the U.S. are expected to experience significant growth during the period, with Digital Music overtaking physical distribution in 2010.
As of 2009, there are 7000 Digital Cinema screens worldwide to facilitate DCI compliant (Hollywood Studio Grade quality) Digital Cinema in theaters. A Kagan analyst predicted that by 2011 there would be over 16,000 Digital Cinema screens in the U.S. alone.
The global internet audience for the first time surpassed 1 billion people in December 2008, according to new figures released by Comscore. The US. Internet users watched a record of 14.3 billion online videos during December 2008, an increase of 13% from the previous year, with Europe and Asia approaching similar numbers.
Mobile TV viewership will rise to over 500 million by 2013 fueled by the switchover to digital broadcasting in the U.S. and other major markets, according to a report from market research firm ABI Research. According to Nielsen media Research, as of the 3rd quarter 2008 there were 10.3 million U.S. phone subscribers who subscribe to mobil video.
One in five U.S. Internet users (21%) ages 13 to 54 now watches full-length streaming episodes of TV shows online and 65% of these viewers say “they expect to be able to watch their favorite shows on the device of my choice” according to new findings from market research firm Knowledge Networks. Amazon.com, Apple iTunes Store and other services have begun offering theatrical movies for sale via digital downloads and renting in high definition formats.
Social Networks are now more popular than email according to a new report from Nielsen. “Social networking has become a fundamental part of the global online experience”, said John Byrbank, the CEO of Nielsen Online. “While two thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing.”
Movies continue to be the most recession proof medium, with ticket sales in the first two months of 2009 up 16% to $1.75 billion and attendance up 15.8%, according to Media by Numbers.
“The cinema is a relatively inexpensive way to be entertained. If people don’t have money to go on a big vacation, they take a mini-holiday at their local movie theater. So the environment of challenging times is generally good for us, but that doesn’t mean it always works. You need to have good movies. People are not going to escape the burdens of the day by going to see a bad film.”, John Fithian, president of the National Association of Theater Owners.
“Virtually every segment of the entertainment and media industry is shifting from physical distribution to digital distribution of content," said Wayne Jackson, global leader of PricewaterhouseCoopers' entertainment and media practice. "As this shift continues, we see more revenue opportunities for entertainment and media companies.”
iPods. Video enabled Cell Phones. Flat panel PC and TV screens. High Definition TV sets. 100s of High Definition TV Channels. 7000+ Digital Cinema Theatrical Screens. Hardware comes in all shapes and sizes. Never before has content been in such heavy demand.
Conclusion
Compelling Digital Media Content is the current and future "operating systems" for all digital devices and platforms. “Microsoft meets YouTube meets the Studios". The GP is engineered for providing original compelling content for all devices, platforms and screens in both online and offline worlds. Creating this "software" to be enjoyed by a global population is our mission and the means to generate significant revenue.
With the General Partner’s lowered cost threshold, the partnership can achieve profitability faster than competitors. We are on the edge of cutting edge and re-define the concept of innovation. Our approach may be the solution for today’s 3.0 digital economy resulting in a world-class company.
For USA citizens, in 2009, the U.S. Government renewed the Job Creations Act originally enacted in 2004. Section 181 of the Job Creations Act represents the first time that the U.S. federal government has recognized the impact of entertainment productions being produced outside the U.S. hoping to obtain tax incentives and cheap labor in other countries. The U.S government passed tax legislation to actively combat the flight of film and television programming. Section 181 permits a 100% write-off for the cost of motion pictures, regardless of what media they are destined for (e.g., theatrical, television, DVD, etc.). An individual or company who makes an investment into Section 181 qualified productions can take a 100% deduction of their investment against their passive income in the year their investment was made.
Future Limited Partnership Offerings are planned and an IPO is under consideration following our initial successes. We seek to prove ourselves with “real” revenue as opposed to “paper money” which has been under scrutiny in recent years an may have led to the downfall of our economy. CONTENT IS KING. Significant revenue IS possible.
A complete Offering Memorandum, Limited Partnership Agreement and Business Plan is being developed and we are presently seeking letters of intent from serious investors only.
Management Bio
The General Partner of Logos 2012 Digital Media I is Logos 2012 Entertainment. The partnership is prepared to take advantage of the digital revolution prevalent in the entertainment industry today (see The Industry, Customer Problem, and Product/Services below). Our principals are award winning, well educated, professional creators of content. There is a shift over to professionally produced content as opposed to amateur content filling the online pipelines.
Roy Francis Stewart, Founder, Chairman and CEO, Logos 2012 Entertainment. and Writer, Producer, Director (AKA Chief Content Officer)
Mr. Stewart conceived the idea for the digital features, the online content programming and wrote the motion picture screenplays. As entrepreneur, he devised this start up opportunity. Mr. Stewart attended NYU Graduate School of Film, Center For the Media Arts, New York, NY, NYU School of Management, and NYU School of Continuing Education. He has produced over 50 hours of programming. He has written commercials and various other entertainment and media productions. He also worked as a licensed stockbroker in the Investment Banking world. Mr. Stewart has been a Mentor to high school students interested in pursuing careers in entertainment. Mr. Stewart will produce and direct the digital features, oversee all areas of content creation and management of the company and offering(s).
Steven Stockage, Line Producer, interim CFO.
For over 25 years, Mr. Stockage has been involved in both the production and the distribution phases of the video and motion picture industry, serving as a production advisor with clients including AT&T, Vision Associates, and The Dick Roberts Co. He has also worked as Contract Analyst, Producer and Story Editor for 1) major studio Warner Bros Studios, Features Division, 2) Features Presentations and 3) CBS/FOX Video, a division of 20th Century Fox Studios. Mr. Stockage is also a writer, director and producer. He served as adjunct professor of film at New York University with popular classes “The Business of Film” and “The Language of Film” and he is the recipient of a Golden Globe and a Tele awards as well as received an Academy Award nomination for a short film he wrote, produced and directed. His other affiliations include: Writers Guild of America, East (WGAE) , Directors Guild of America (DGA) and the Society of Motion Picture & Television Engineers (SMPTE).
Advisory Board:
We have targeted additional Producers, Advisors and Consultants who represent the best in entertainment, internet and the streaming media sectors. These individuals also bring to the company a resource of internet designers, engineers, developers and marketers as needed that form our Virtual Corporation model in which a core group of people hire out or have strategic alliances with specialist companies that bring in a particular skill or service that is necessary for the whole of the project(s) and company.
Our "Virtual Resources" will include distribution service providers both in the online world and Digital Cinema world, Major Studios, marketing agencies, suppliers of equipment, e-commerce fulfillment, colleagues in other companies, and out-source professionals who represent the best in entertainment, digital media, advertising, marketing, communications and special effects animation industries.
IP and defensibility
Our principals are award winning, professional creators of content. (Advertisers are looking to support quality content online because of the major shift of viewers from TV to Internet has been the trend in the last couple of years as well as the current shift from amateur to professionally produced content).
The copyrighted IP’s have the capability to be made into HD feature films and be distributed to all the markets (Theatrical, TV, DVD, Digital Download Online, and IPTV) that exist for feature films and music on a global basis.
We have access to unsigned music artists poised to become stars and signed to our company. We have existing relationships with known recording artists.
We are creating content for the OFFLINE world, in addition to the ONLINE world and that as "independents" can create compelling content at reduced costs than our Offline Competitors. Two worlds – One Company.
An innovative promotional marketing methodology Behind The Project(s) has been devised to address the explosive demand for online and mobil video, user-generated content and social networking opportunities.
With our combined competitive advantages FUSED with our innovative methodologies and IP’s, we can't be beat or easily copied.
Follow Logos 2012 Entertainment on Vator.tv
With the General Partner’s lowered cost threshold, the partnership can achieve profitability faster than competitors. We are on the edge of cutting edge and re-define the concept of innovation. Our approach may be the solution for today’s 3.0 digital economy resulting in a world-class company.
For USA citizens, in 2009, the U.S. Government renewed the Job Creations Act originally enacted in 2004. Section 181 of the Job Creations Act represents the first time that the U.S. federal government has recognized the impact of entertainment productions being produced outside the U.S. hoping to obtain tax incentives and cheap labor in other countries. The U.S government passed tax legislation to actively combat the flight of film and television programming. Section 181 permits a 100% write-off for the cost of motion pictures, regardless of what media they are destined for (e.g., theatrical, television, DVD, etc.). An individual or company who makes an investment into Section 181 qualified productions can take a 100% deduction of their investment against their passive income in the year their investment was made.