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Limitless

Investing made easy with the Limitless app - helping financial institutions engage millennials with microinvestments.
Startup/business
London, UK
https://limitlessapp.io/
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Company description

Investing made easy with the Limitless app - helping financial institutions engage millennials with microinvestments.

Millennials need simple financial products to start investing, while financial institutions are struggling to engage them. We bridge this gap by offering financial institutions (our customers) a white-label app that allows their customers to start micro-investments into appropriate portfolios of low cost funds automatically, with no capital required to start, and with near term goals to tangibly show how it is possible to save and invest. Financial institutions benefit from acquiring & retaining customers, cross selling products and monetising transaction and balance data(also from other the financial institutions), especially once PSD2 is in force in the EU.

 

 






Team
Business model

Licensing: We are planning to charge financial institutions an annual licence fee plus a per-user charge on a tiered basis depending on the number of end users so that all interests are aligned. Non-financial product cross-selling opportunities are negotiable.

Competitive advantage
  1. Our solution is white labeled or co-branded with incumbent financial institutions, hence we operate under the regulatory umbrella of our customer which means that we can potentially enter new markets faster and more aggressively than our competition. Additionally, we’re tapping into an existing customer base.
  2. We can use the distribution channels and reputations for safety of our customers and hence will not need to raise as much funding to cover marketing costs.
  3. We don’t round up spending, but we move a certain % of the amount spent into investments, which means that we help users to contribute more and we keep them motivated by showing the progress of their savings efforts and the results of both their short and long term investments.
  4. The value proposition for the financial institution goes beyond boosting acquisition and retention rates at a relatively low cost for current and future customers to a rich seam of data which can be quickly monetised through sensitive cross-selling and other forms of monetisation.