Rob Erlichman – Founder, Chief Executive OfficerRob began Sunlight Electric in 2002 after researching solar power options for his home and seeing a huge opportunity to raise the level of service, responsiveness, and professionalism in the solar industry and help speed the adoption of clean, renewable solar power. Prior to Sunlight Electric, Rob held senior marketing and general management positions in a number of Silicon Valley technology companies and before his move into the technology sector, Rob was a management consultant at Booz-Allen & Hamilton, where he advised clients such as Kraft Foods, PepsiCo, Frito-Lay, Primedia, and Paramount Studios on marketing, sales, and distribution strategy. Rob began his marketing career at the Procter & Gamble Company, where he became one of the company’s youngest Brand Managers at the age of 25, guiding the marketing and product development for such products as Clearasil, NyQuil, and Vicks. Rob holds a B.S. in Applied Economics, from Cornell University in Ithaca, NY.